Revenue Google Play is growing, but the Apple App Store still leads
Makradar Technologies / / December 19, 2019
By new information from the company DistimoWhich is engaged in analytical studies in the field of mobile application revenues from Google Play on Android is growing: in November 2012 from the Google Play revenue was only 19% of the total income App Store and Google Play, but on the other hand increased by 8% and now stands at 27% in April this year, the share of Google Play of the total revenue of the two shops. However, Apple is still the leader with 73% of revenue.
The study also highlighted the question whether there is any truth in the conventional wisdom that it is difficult for developers to monetize the app in the store from Google. Google Play offers a large number of successful free applications, but for paid apps, here not all so positive. However, sales growth contribute to the so-called freemium-games, where the game itself is free, but it is possible to make domestic purchases.
There are a number of factors affecting the increase in the Google Play store growth, but the most significant are European, Japanese and South Korean markets - according to Distimo, these markets had a significant impact on the success Google Play. In Distimo analysis not mentioned, however, that growth can be associated with a significantly lower cost of some vehicles on Android, making such smart phones available in most countries with a high number of not very well-off population.
While Google Play only slowly beginning to catch up with competitors, Apple App Store Shop the undisputed leader in the market by a wide margin. As of April 2013 United States of America is still the largest market: the daily income for the top 200 grossing apps on Google Play amounted to 1.1 million dollars, while the top 200 in the Apple app store brought 5.1 million on average day.