The social network VSCO Grid plans to stand out from Instagram?
Makradar Technologies / / December 19, 2019
Let's give the floor Joel Flory (Joel Flory), one of the founders VSCO - a startup that has become popular due to its stunning photoappendices for mobile platforms. Finishing in second place in the "Application of the Year" in 2013 by Apple version, the company did not hesitate with the development and release of new features, including a built-in application a social network called VSCO Grid. What's she like and how it will compete with Instagram - read our article on the translation FastCompany.
VSCO - short for Visual Supply Company, pronounced «VisCo». In 2011, Florey and his colleague by the name of Greg Lutze (Greg Lutze) began to engage in the development of WordPress templates for photographers. Series of photo filters VSCOCam originally conceived as an editing tool for internal use.
"I began to realize that I did not get to create timeless pictures - Flory says - they were seasonal in nature. Even though I shot on a digital camera, but I wanted to achieve the effect of the image from the movie. " Gradually, the team came to the realization that they do something special. In 2012, when VSCO Cam app appeared for free on iOS, the photo editor quickly became the most popular product of the company - more than one million downloads in its first week alone!
VSCO, and is now available on Android, is positioned as a product from the creatives for creatives. This startup largely owes its success to Instagram now mega where laid many pictures processed filters VSCO (often under the tag #VSCOCam). And a recently published social network feature makes Instagram and compare VSCO forehead-to-forehead.
However, Flory does not consider it a direct competitor VSCO Grid applications billionaire by Facebook. He (naively?) Suggests that the two platforms can co-exist peacefully.
We love Instagram - confessed Flory - We are active members of the Instagram community. Kevin think Sistrom (Kevin Systrom) real good! But the foundation they laid communication, created a way for people to communicate visually
And here emerges the main difference. Instagram - for all: a favorite photo, food, pets, etc. Whereas the purpose of the Flory - create a platform for creative people, so they can show off their talent:
We position VSCO Grid as a museum, where you can share only the best for his work. We are not going through because of numbers. The Instagram user can place at least a hundred of your photos, and we want to let users VSCO Grid posted only the best five
In many ways VSCO Grid - «anti-social" social network: you can not leave comments. You can not "layknut" picture. The only thing that you can - sign up for the photographers whose work you admire. VSCO team carefully selects for you photographers, to which you can subscribe. Flory emphasizes that the image will always be a reference to the original creator (as opposed to, say, Tumblr). You can also learn about the photo metadata such as aperture, shutter speed, ISO, and filter used.
It turns out that is put to the fore that is valuable for content creators. While Instagram with the hashtag and your spam felt noisy and crowded, VSCO Grid is designed in minimalism, letting the pictures speak for themselves.
"In the museum you can hardly expect to see the person writing something close to a work of art or nakleykleivayuschego sticker on it. Our goal - to get a link, but not in this way: "I love this photo. Cool! Super! LOL. Art "- said Flory. Such an attitude inherent in the company's DNA. "We want the focus is photography and photographers - adds Flory - Quality will always be in fashion."
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