Google will be part of Alphabet largest holding after the company's restructuring

Like a bolt from the blue: Sergey Brin and Larry Page in a corporate blog, Google announced that they create a new holding company called the Alphabet. Google will now become a wholly owned subsidiary and will receive a new CEO currently in control.

According to information provided by the media holding Alphabet absorbed all existing Google activity directions, including the search engine itself. We are talking about the projects Google X, Calico, Wing, Nest Labs and Google search engine. According to Page, the company was forced to take this step in connection with a wide area of ​​activity Google: it turned out that the search giant has created the cars struggled with aging and launched balloons, handing out the Internet.

What is the Alphabet? By and large, this is a collection of companies. The largest of which - Google. New Google will be a little easier and will be in line with other, distant from our online products companies.

Therefore, from today, Google will deal exclusively with their own online products, such as Search, YouTube and Google the Maps, as well as the development of Android and Chrome OS. All other areas will be divided into separate companies and get their immediate supervisors. New CEO Google, by the way, became Sundar Pichai. Previously, it was called the main candidate for the CEO, as Paige gave more strength to outside projects.

Now, Larry Page will head Alphabet, and Sergey Brin - its president. The company's shares (GOOGL and GOOG) continue to be quoted on the stock exchange NASDAQ. The main site of the new company - abc.xyz. Name Alphabet, according to Page, was chosen for two reasons:

We chose this name because the alphabet is one of the most important inventions of mankind - the language. Furthermore, it is well indexed by search to Google! We want to make this title also meant alpha-bet (a situation where the income is much higher than the investment - Note. Ed.), and to what aim.

The creation of a new company Page and Brin pushed and the time that the last time Google came under a series of lawsuits. In this case, holding Alphabet to avoid a negative impact on other projects.

(via)