Ilya Dyer, Meduza: «We we make up the site in a live"

Publisher Meduza Ilya Dyer spoke at MBLT15 conference with the report "news: mobile vs web. Who, how and why to read the news on your phone. " To summarize the performance of our today's guest in one sentence, in Mobile, according to Elijah Dyer, the most loyal and high quality audience. In the summer of Meduza restart the application for the iPhone and smartphones based on Android, release a version for Windows Phone, iPad and tablets on Android, as well as the application for the Apple Watch. From day to day must come, and the first game Meduza application. After speaking at the conference Ilya Dyer gave an interview to "MakRadaru".

- As the new design of the site affected customer loyalty?

- I think it will be possible to speak in 2-3 months. While there were mostly comments in the spirit of "Give a black background." Like, black text on a white background hurts your eyes. Audience five months got used to the old site, even though objectively the design was not very comfortable. Now we have done quite a new thing, and you need to get used to it. We we make up the site live. While we see that the increased depth of view. It is absolutely normal rate when you have something altered on site. Then this figure is falling.

- How many people are working on a live broadcast?

- Five newsmen. One of them is the managing editor, he forms the main page.

- How does the time Meduza editors?

- The day is divided into shifts: morning and evening. First newsmen starts at eight in the morning (in winter - at seven, because in the winter there is a time difference, and in the summer - not). Last out in around 8-9 pm. Most people, respectively, in the region of 12-14 hours. It if about newsmen. The rest edition comes to work in the area of ​​10, well, then - as it will.

From a speech at MBLT15:

"We have a system of content assembly, which is called" Monitor ". And the editor of collecting information for the Web and Mobile together. Next on the API is distributed in the two platforms. Nesting in the "Monitor" corresponds to the layout on the Web, and Mobile content is reconstructed in the tape from top to bottom and left to right. "

- Who reads Meduza?

- Speaking numbers of metrics, it is - the vast majority - male audience. And more than half of it - people aged 25-34 years. We, in turn, think of our audience is not so. For us, our audience - residents of large cities, which are experiencing a shortage of high-quality and quick information.

- How much time users spend on reading news Meduza?

- The average time on the news page now (it is news) - 3 minutes 10 seconds. Indicators appreciate excellent. What can be done to the news page for more than three minutes, if you do not read in syllables?

- Where, in your opinion, people no longer read the news: in social networks, aggregators, blogs? Or they get on the news through search engines? What would you point out the entry point?

- In our case, it is, above all, social networks: Facebook, Twitter, «VKontakte». Social networks - about 55% of the traffic. On the other hand, news projects are very good indicators of direct traffic. In the news media, for example, it is very important main page, they sell the day picture. An important part of traffic - a news aggregator, but not in this case. We have almost do not get anything.

- How to make money today on a news site?

- In advertising, first of all. It's possible. But for this we need to be very hound, moving all the time necessary to run forward and show that you are really cool. The market is large and you have to bite off a piece. But this takes time. Can I make directly to the users? I think yes. But so far in this direction progressed far. "Vedomosti" use a paid subscription, but it's still addition to advertising. The New York Times, which has millions of subscribers, also earns from advertising. Media and the need to earn from advertising. The value of the media - is the brand and quality of the audience who reads them. A contact with the classroom for the advertiser is always expensive. Therefore, our choice - the advertising model.