4 Apple's success secret
Makradar Technologies / / December 19, 2019
Greg Dzhosvik - Apple vice president of global marketing for iOS products is an important person within the corporation. He attended the recent Apple events related to the iPhone and iOS products in general. At the last conference in the UK «Silicon Valley comes to Cambridge» Greg shared his thoughts on the four key points that led Apple to success.
As quoted in Wall Street Journal, he said Dzhosvik secrets of success Apple concentration, simplicity, courage and skill to be the best.
Speaking of concentration, Dzhosvik explained that Apple will never make decisions inherent to many other companies. Apple has always been reasonable in the selection and investment.
We do little things. We have revenue of $ 100 billion with a very small number of products. If you are at the same time doing a lot of things, none of them ultimately did not turn out good.
The company is thinking about the simplicity of the product contrary to the typical conception of this factor. While many companies are struggling with the fragmentation of iron and software in their products, Apple focuses on the entire process of design and creation. Benefits of the joint development of hardware and software allows Apple to achieve this level of simplicity, which is unattainable for many other companies.
When you start to create something, then very soon, this process becomes very complicated. It is at this point, many just stop. But if you really know your product and related issues, you can turn the complex into the simple.
Slogan Apple «Think Different» is an excellent example of the third key to success - courage.
Thanks to the courage in business make many decisions. It is not necessary to cling to the ideas of the past, even if they brought you success. You do not need to create any product just because it is the other.
Finally, the last fourth key to success - the ability to be and to remain the best.
If you can not be the best in any segment of the market, do not enter the market at all. To Apple, if we can not be somewhat better, then we are not interested.
[via CultOfMac]