Apple today announced financial results for the fourth quarter

Apple posted fiscal fourth quarter results of the current finansoovogo year (4Q13), and the results of these mostly good. Tim Cook reported a profit of 7.5 billion. Doll. and revenue of 37.5 billion. dollars., whereas a year ago, these figures were 8.2 and 36 billion. Doll. respectively.

Brief results of the last quarter are very similar to the results of the third quarter: Apple sold 33,797 million. iPhones (one year ago -. "only" 26.91 million), due to start selling the iPhone 5C and iPhone 5S, and beat quarterly sales record. However, net income declined from 40 percent to 37 percent.

As can be seen from the graph above, iPhone remains the best-selling Apple products on the number of units sold as a whole and in comparison with the previous quarter. Mac computers fell slightly below the level of 7%, with 4.92 million. PC. a year ago to 4.57 million before. PC. in 2013. Tim Cook noted that the figure below ten percent decline observed during the entire PC industry, but the fact remains that Mac sales are falling the 4th consecutive quarter during the year.

iPod line sales also continued to fall, and apparently this is an irreversible process. For proshedschy quarter it sold only 3.5 million. devices, whereas a year ago sales of 5.34 million. PC. It should again be noted that the last time Apple updated the iPod line of more than a year ago, in September 2012. Mac sales exceeded iPod sales this year - the first time in a very long time that has elapsed since the beginning of the wide popularity of iPod that It demonstrates how advanced users have shifted their consumption of media content in the direction of smartphones and tablets.

Finally, iPad sales were almost equal to last year, Tim Cook and Apple CFO Peter Oppenheimer commented enough positive: a year ago in the fourth quarter to actively sell the third-generation iPad, while tablets 4th generation only began to be sold in this fiscal year. Apple also expresses confidence that the iPad Air, Retina iPad mini and reduced prices for first-generation iPad mini will help spur sales in the first quarter of next year.

Apple forecasts for the next quarter is much more optimistic than this. The company expects to earn revenue of between 55 and 58 billion. Doll. with 36.5-37.5 percent of net income, which is higher than the level of 54.5 billion. USD., reached in the first quarter of 2013. "Holiday" quarter has always been the most profitable for Apple's, and the company expects that the new iPad will be an excellent driver of sales. Cook also said that Apple's flagship in the desktop market, the iMac, a year ago, was removed from the sales in the period that has elapsed between its announcement and the start of sales. In conjunction with the new Retina MacBook Pro, this should lead to an increase in sales performance of Mac computers for the first time over the past few quarters.

Another interesting aspect was the presentation of scoring free distribution of the cost of the new OS X Mavericks and iLife and iWork. Apple announced the reduction of 900 million. Doll. deferred revenue due to this action, which has established gross profit from each device at the level of between 15 and $ 25. for devices on iOS and $ 40. for the Mac. As has been noted in recent years, Apple revenue from the sale of "iron" subsidize continued to actively develop new software company. The company continues to work to reduce the cost of components.

Cook also commented on the situation with the Apple supply chain, saying that the prices of DRAM and NAND memory rose in the last quarter. Relative to the supply of components for the iPhone 5S Cook admitted that there was some delay, but said confidently that the situation is improving and will improve further. Much more careful, he spoke about the supply of components for the Retina iPad mini, saying that he just He knows how to make Apple's tablet may, however, the device available will depend on demand.

(on materials)