How not to overpay for wine

Prices for wine in Russia - a sore subject. It's a shame that we have to pay more, especially when not to overpay for very tangible things: brand history or status of wine, and of the greed of the seller. A similar situation with clothes and gadgets, but there is once adjusted, you know what to do. Outlets, sales, abroad, "Avito" little-known and not overrated brands - each with its own list of tricks. With wine, too, have their own tricks, which help to buy excellent bottles to thousands and purchased at a discount of 40%.

Buy in the right places

The stores that do carry wine. Typically, shops to buy wine from the importer, so the price of two bottles of margins laid: importer and shop. And when the store himself importer, a margin becomes smaller. Its imports from the "ABC taste" and the infamous network of "Rest", so there is the budget, not because it is "wine Dixie" with suspicious wine, as it seems at first glance.

The shops and bars wine importers. Here, too, there is a two-layer margin: he brought himself to sell or pour. Its shops and restaurants keep Simple, MBG, Grape. We importers "Alianta" and "Fort" their winery. To blame the Russian word "import" is not applicable, but the essence of it is the same: greater intermediaries on the way to the consumer - more margins. "Phanagoria" more profitable to take in the boutique "Phanagoria" rather than in a supermarket. "Alma Valley" more profitable to drink in their own bar, but not in other institutions.

In institutions with democratic pricing policy. A list of such places will get experience and word of mouth. Here are some Moscow schools with humane prices for wine: "Wine Market", "Wine Bar 13," "The Number 15", "Veranda 32.05", "Practice" Barrel, "Circus."

Do not buy the most famous and popular

Wines of the most famous and most fashionable regions or producers seem to promise more and therefore are more expensive, but the expectations and costs are not always justified. Therefore such wine is better to buy targeted: to take only specific bottles that someone recommended as a good wine for the money.

Wines from the big brands like Torres and Martini are more expensive than from less hyped because the brand name on the label - a guarantee of consistent quality, taste the same from year to year. But this taste-neutral averaged as a T-shirt from the mass market. There is always something more interesting, for the same money or less. The only question is whether you are willing to look.

Wines from famous regions, Champagne or Burgundy can be very interesting and impressive, but if you still do not feel confident, do not have built up a certain wine base and decide for yourself why the Right Bank of Bordeaux you like the Left, it is likely to overpay for something that will stay incomprehensible.

Wines of the status word on the label - Premier Cru, Millesime, Gran Reserva - promise that the inside is something exclusive. And there really is a wine that is made in a special way, more complicated. But this does not guarantee that will be a special pleasure, plus the difficulties do not always want to. Even people who are seriously passionate about wine.

The wines, which are now on the ear It may cost more because Parfenov approved or Daily Poster called "hit of the season." On the palate, they are not always exciting, sometimes even bizarre. As a result - you sit in an institution with a glass of fashion biodynamics and wondered if it is normal that the wine is like a cabbage pickle. And to somehow justify the cost, spread biodynamic selfie.

buy neraskruchennyh

Wines from neraskruchennyh regions are less than they would if they were mass known. We'd rather take a bottle with a familiar word "Chianti". And in a bottle with an unknown word "Apulia" Notice only if it costs much cheaper than its neighbors on the shelf.

What to take when you want good wine until 1000

France. The most accessible French regions - Languedoc, South-West and Gascogne. There produce wines of all colors and types, elegantly-optimistic. And when you need a bottle of champagne, more profitable to take Crémant. This sparkling, which made for champagne technology, not just in the Champagne region.

Italy. Here the most profitable region - this is referred to Apulia. For obvious bright red and white - here.

Spain. From the Spanish regions until neraskruchennyh carry unreliable wine, but you can always rely on the white candy from Verdejo.

New World. About Chilean Sauvignon seems to know everything. In addition to this most Sauvignon, reliable Novyi Svet wine - a Pinotage and Chenin Blanc from South Africa, Cabernet and Carmenere from Chile, Malbec and Torrontés from Argentina.

Use of stocks and discounts

Shares in the shops - a way to buy wine is almost no overpayment. And the wine is normal, as the action - it is not always wrong merging. Sometimes they arrange to plant buyer for any rose for 599, so he then took his 999. Sometimes - because bottles damaged the party label and the wine itself thus in order.

Main while shares - check the appearance and age of the wine, not to buy old or spoiled. A small scratch on the label does not harm the taste, but if the bottle is quite shabby - so the party was stored haphazardly and wine could suffer. And to ensure freshness, see the crop year or the date of bottling. White and rose in the price list until 1000 with little lives a year and a half, red - three or four. If the wine is older, then drinking it is still possible, but not always pleasant: the taste and aroma crawls something strange, alcohol, excess acid and astringency.

In addition to shares in the store you can profit discounts for large purchase. "ABC taste", for example, promises a 40% discount, if you buy 12 bottles at once and more. If you like some wine and you go and see him on a regular basis - should clarify whether the practice discounts for volume where you ASSUME it.

Go to the straits and tasting

Straits - profitable option for hiking in the restaurant or bar. There's a medium pour prosecco at 300 rubles per glass, and then on Friday give 600 crab claw with a glass of chardonnay. Make this place not only for the love of humanity, sometimes with the help of the straits they elegantly solve their task: to quickly sell seasonal wine or "shed" the old wine-list before starting a new one. But if the wine is pleasant and well-matched to the claw itself, why not. Conscientious and regular straits satisfied "Veranda 32.05."

Tastings - also a lucrative option. Pay a flat fee of a couple of thousand, I sat in a beautiful place, drank a few glasses of good wine, listen to stories of smart people. At the same time I filmed their favorite bottle and know what to take then. But there is a small minus: will discuss the acidity and aromas in the glass, not everyone is interested.

Monitor the straits and tastings can be Telegram-channels GoWine and idrinkwine. Good tasting conducts community "No, only wine": Tasting in the" new delicious "areas of the city, with the critic Anton Obrezchikovym, he talks about wine in a human and humorous.

Go to places with their

In some restaurants you can bring your wine (or other alcohol), if paid cork fee. On average, for Moscow is 500-1000 rubles per bottle. Somewhere collection generally do not need to pay, only to order a certain amount, which is sufficient to show a check for wine. Even tangible collection come often more profitable with their wine. Bottle for a thousand plus thousand rubles collection - it's still cheaper than wine from the restaurant card, where prices usually start from three thousand. And it's always reliable: you can bring your favorite, tested in battle shiraz.

Restaurants do not reveal the presence of cork collection, enjoy the fact that on this practice, few people know. Therefore it is better to call in places of interest and questioning.

use people

The most simple advice - do not hesitate to consult with friends and acquaintances who are interested in wine. You useful information, they - expert status. It will be useful to subscribe to them in social media - tape enthusiastic wine often turns almost into a wine blog. More over these friends can get contact Vinotorgovaya manager of the company and buy wine through the prices for their own.

If you often go to the same wine collection worth disunite a wine consultant. Discuss a couple of times chardonnay, weather and news - and all consultant will start to feel personal affection and podsunet France for two, arguing that cheaper nothing good. And still will tell, on what is now the action that the new class-soon appear that he took and appreciated.

And introvertsky option - read blogs and channels wine professionals and enthusiasts, here are some useful:

• Daily Telegraph wine. Blog famous critic Denis Rudenko to "Yandex Zen." Often published practical selections: what to take in the "Fragrant World" or review of budget Sauvignons.
• Doctor Wine (@doctorwine). Telegram-channel wine consultant. Many stations in the style of "in Morse excellent Malbec 700, the so-called."
• Drink tank (@drinktank). Telegram-channel enthusiast who is actively drinking wine (and not only) in institutions of Moscow and writes, where it is necessary to go and what scenario there to eat and drink.

---

With wine as when you know how to act and what to take, often manage to get a good bottle for adequate money. But sometimes there are failures, and that they were not at all - wine worth taking in a safe place. One of such places - wine service Invisible. There's the best in its price tag of wine, only 10 bottles of 100 are selected. To all our readers Moscow Invisible donates a pair of regular glasses with the first order.

Get glasses