19/12/2019
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Community management - free course from Teachline, training 9 lectures, Date: December 3, 2023.
Miscellaneous / / December 06, 2023
Victoria worked for 3 years at the TeachLine training center as a course leader and producer. Currently he is the leading SMM strategist at TexTerra. Specializes in creating a strategy for promoting brands on social networks and selecting suitable marketing tools. He knows how to present a brand so that people will buy from it.
The course contains 9 video lectures
The role of community management in business. Building a community around the brand. Goals and objectives of building a community. How to solve business problems through the community. How to choose an idea around which you can build a community.
Community building. Site selection. Attracting the first subscribers. Formation of the active nucleus.
Audit of the existing community. Identification of growth points. Determining a community development strategy. Algorithm for conducting a community audit using the example of student projects.
Basic mechanics of engagement. Engaging content formats. What goes viral on individual social networks. Creating a content plan. Content design. Infographics, memes, hashtags. Competitive mechanics.
Practical lesson. Analysis of posts and groups of listeners.
Ways to attract an audience. Free ways to attract an audience. Targeted advertising: VKontakte, Odnoklassniki.
Guest posting (seeding) Working with influencers. Guest Posting Guidelines. Services for searching groups.
Organizing online events. Goals and organization of online events. How to attract the maximum number of participants to live broadcasts and broadcasts. How to prepare an event announcement. Free platforms for posting announcements.
Brand reputation management. Translation of negative into constructive. Monitoring and analysis of brand mentions in the Internet space. Working with reviews.
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