5 most mysterious digital-trends in business

Artificial Intelligence

What is it

If extremely simplified, artificial intelligence (AI) - is the ability of software and machines to perform tasks that once thought, can handle only a man.

You meet with artificial intelligence every day - the voice assistant will recognize your speech, to distinguish spam email client itself from normal letters, online translators to help translate the text and get the output result is sane and not mess of phrases. Instagram uses AI to determine kiberbullinga and blocking offensive photos and comments live. Using artificial intelligence, you can even paint - at Christie's auction is the canvas sold for 432,000 dollars.

How it works for business

You could be faced with such a situation: the online store puts a product to the cart, but for whatever reason, do not complete the purchase. After a while, the store sends a letter with a reminder: in your basket is something, but also a discount at a gift. This is how marketing automation - one of the ways of application of artificial intelligence in business.

Marketing Automation accelerates sales, customer returns and retains customers. Understanding the sequence of actions a subscriber, you are warmed up his interest and heads for the purchase. You only need to configure the communication scenario and further behind you will run the program. For example, if a person is registered, it will send a message with a gift, and if you have not bought anything - talk about new products and offer discounts. communication scenarios can be set up once, and the sale will go over the years.

Simon Grabowski

Founder and CEO of GetResponse.

Marketing Automation is effective in business sectors that rely on internet marketing to get results and to attract new customers. And it's almost all spheres.

Until recently, marketing automation was only available to large companies because of the prohibitive cost and complexity of solutions. With the advent of simple and low-cost platforms like GetResponse any entrepreneur can use advantage of marketing automation to improve results and get a better return on their efforts.

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Examples of the use of automation in different industries:

• Startup "All-in-place" for 6 months developed a share email channel from 0 to 23.86% in the total revenue, and two years later received a 46% automated sales.
• Brand of professional cosmetics Janssen Cosmetics due to a chain of 5 automated emails It provides up to 15% contribution to the annual growth of their business.
• Club managers of automobile business Autoboss automate your email-communication and raised sales from the site by 429% over the year.

Now popular webinars, creation of their education video courses and the launch of online schools. All this can be promoted by a Russian-speaking automation templates GetResponse. For example, the online school "Revitonika" using GetResponse increased sales base course 18 times in 3 months, and its subscriber base has increased by 10 times during the year.

These results provide a strong demand for professionals in the field of marketing automation in Europe and in Russia.

How and where to learn marketing automation

Since November 2018 is available in Russian international certification Marketing automation of GetResponse. Having an online course of 22 video lessons from 7 international experts, you will get a recognized certificate in the industry. Education is paid and costs $ 199.

Readers Layfhakera GetResponse offers the opportunity to go online-learning and get two recognized industry international certification: for marketing automation and email-marketing.

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HYIP or long-term trend

The long-term trend. In research based on artificial intelligence has a great future. And use it for business, you can now.

Simon Grabowski

Founder and CEO of GetResponse.

Marketing Automation is good to optimize the customer's journey and, accordingly, the conversion rate. It helps to create and optimize the way to identify visitors who are most likely to become customers, and in many cases even automate this process.

What it can not do is replace human relationships. Even if your automation scheme will cause the head of "Gazprom" a desire to get to know your products or services, you still need to go to a personal meeting and to indulge in their skills and charm to conclude deal.

This is not advertising, and you still have to look for ways to generate traffic - for example, by means of traditional advertising, advertising in social networks, or pay-per-click-advertising. But when the traffic you already have a well-designed marketing automation scheme will help to remove most of it.

Collect customer base you can through the registration form and Landing on your website. A time-tested way to get potential customers e-mail - giving away something valuable. mailing lists, The trial version of the product web, information booklets or presentation with a set of ways to solve a problem will help to get new subscribers.

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Growth hacking

What is it

Growth hacking, hacking or growth - a marketing trend, with which you can ensure rapid sales growth with minimal advertising budget.

The main principles of hacking growth:

• Free or low-budget tools of promotion. For example, customer testimonials, gifts, co-marketing (joint promotion of goods or services), videos and webinars.
• Minimum time between the creation of the idea and its embodiment. You do not have to expend energy to create a multi-page sites - Landing may be more effective.
• Automate communication with customers by means of newsletters and autoresponders which eliminates the routine and unnecessary spending of time.

How it works for business

Hacking techniques of growth using the world famous companies, when there were more startups:

• Facebook offered its widgets for websites and received 12 million new users for 12 months, without investing in advertising penny.
• Dropbox offered users 15 GB of file storage for free, and has grown from 100,000 to 4 million users in 15 months,
• PayPal has presented to each client and his friends $ 10 to the account, the number of users then began to grow by 7-10% every day. In 2002, eBay bought payment system Corporation for $ 1.5 billion.

Many start-ups are now even abandoned traditional marketing services - instead they are looking for growth-hackers.

Learn more about hacking growth →

HYIP or long-term trend

The long-term trend. This method is suitable for the promotion of start-ups, small and medium-sized businesses. It can help attract new customers and increase profits, when there is no budget for large-scale advertising campaign.

Chat bots in the messengers

What is it

Dream introvert - not need anyone to call and talk to people, you can simply send a request to the chat and get an answer from virtual companion. Chat bots are talking about a product, answer frequently asked questions and updates to announce the brand or store.

How it works for business

At the bot does not happen weekends and lunch breaks - the client does not need to wait for when he will answer. Therefore, decreasing the chance that he will go for the same product to competitors. Bots are even able to sell it - ask the user questions, and based on his answers make a suitable offer.

The main weakness of chat bots is that they are usually imprisoned under standard situations. They are able to talk about a product or help to order, but to completely replace live advisors can not yet.

If the dialogue goes off track, the boat can start to make mistakes and annoy the customer who wants to get a plausible answer, not to explain twenty times what he needs. ResearchPeople Are not That Interested in Making Purchases Through Social Media or Chatbots SUMO Heavy, held in May 2018, 11% of people have tried to buy through chat bots, while only 5% said they would do it again.

HYIP or long-term trend

Perhaps this long-term trend for service and customer support, but for sales rather HYIP. So far, the robots only do part of the work, and complete the sale is still often a person has. However, the idea of ​​bot-seller, which is always connected and instantly respond to any of your questions, looks very promising.

Blokcheyn and cryptocurrency

What is it

Blokcheyn - a distributed database consisting of a series of interconnected units. In the database is a single center, which stores all the information, so it is considered to be quite reliable.

According to the principle of work blokcheyn is somewhat similar co-authoring a document with public access. You will immediately see all the changes made by other users, with editing history is stored, and it can not be faked.

How it works for business

The most famous example of the use blokcheyna - bitcoin, the rapid growth of which about a year ago, said of each iron. However, cryptocurrency options are not limited to the use of technology. Blokcheyn useful for fast transactions, including international (instead of several days can be make all in 4 hours), cloud storage and tracking of sales - is, for example, intelligent contracts which come into force after all parties involved in the contract, agree with them conditions.

Over the course of 2017 Bitcoin has grown to 20 times, and the capitalization kriptorynka - 34 times. Blokcheyn startups attracted investment of tens of millions of dollars to ICO. However, after the fall of Bitcoin in December 2017 and increased attention to the regulators cryptocurrency in 2018, the market settled down and stabilized.

HYIP or long-term trend

If we talk about blokcheyne - trend. With regard to investment in cryptocurrency, it is unlikely to seriously consider them as a way to quick money. If you have no experience playing on the stock exchange and knowledge of how to construct cryptocurrency, you are just wasting your money.

Augmented reality

What is it

Augmented reality - a technology that allows you to add virtual objects in the real environment, for example, on the screen of the smartphone or tablet. Remember a couple of years ago, everyone was on the mind of the Pokémon GO and ran through the streets in search of Pokemon? This is perhaps the most popular example of the use of augmented reality.

How it works for business

With augmented reality you can before you buy the online store to figure out how to sit clothes, or to see whether the fit in the interior of a new sofa.

For advertising and sales of this technology it seems to be a real bomb, but everything depends on the speed of the Internet connection for the transmission of video, and the complexity of the installation of such devices.

HYIP or long-term trend

Who is more like a HYIP, which, in fact, create such videos for major brands. Do these projects expensive and technically difficult, so the wide distribution of augmented reality can not speak.

For public use of the technology necessary to transfer large amounts of video traffic quickly and without delay, so that it all depends on the spread of 5G networks. Perhaps, as the appearance of a wide 5G augmented reality will become a steady trend, but this is unlikely to happen before 2020.

With the result that

The most promising trends for the business that you can use right now - this growth hacking and marketing automation. They are tested in practice and can apply them in virtually every industry.

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