The advertising campaign Apple Shot on iPhone 6, received the Grand Prix "Cannes Lions"

Advertising Campaign Shot on iPhone 6, showing the possibilities of the smartphone camera, he was awarded the Grand Prix of the festival "Cannes Lions" in the category "Outdoor advertising". Apple is the first award at the festival for the past two years, 9to5Mac reports.

The campaign Shot on iPhone 6, launched in March this year, Apple showed photos taken by iPhone users simple camera on your device. Promotional materials have been posted on Apple's website, and then - about 10 thousands of billboards in 75 cities in 25 countries. Above the pictures worked more than 162 owners of iPhone 6.

President of the jury, Juan Carlos Ortiz said that Apple unusual advertising "will change the rules of the game on the market." Besides the main prize in the category "Outdoor advertising», Shot on iPhone 6 took five gold lions for individual posters.

In 2013, Apple became the winner of the most prestigious advertising festival producers. Two years ago, the company celebrated the award in the category "Press", assessed the iPad advertising centerfold of the magazine New Yorker.