History Tinder - a startup that has changed the way of romantic dating

Spring 2012 saw the release of Tinder app that nothing less than change the way we tying relationships with new people. But, as in any other sverhuspeshnyh startup in Tinder has not been without scandal, problems and even lawsuits.

come-chance

Not surprisingly, the Tinder turned accidentally. Sean Rad and Justin Mateen, Jonathan met the Badin, decided to create a platform Cardify. With it, retailers can increase the average check: Cardify offering people rewards for shopping at a particular place.

After working on the platform a few months and bringing it to predreliznogo state Cardify founders conceived a new product - an application for Me. Glad Matin and would make it easier for shy people so that they know in advance whether they liked the other person. This idea turned into Tinder.

Tinder operates worldwide, but the greatest effect is achieved in major US cities. There you can go to the bar, run the application and see the people who sit around you (Tinder determines the location). Swipe left photographs of people, if you do not like, and to the right, if you like, you can get to the person you're well liked, and strike up a conversation in the application or in person.

Developers immediately identify with the audience - young people from 18 to 24 years. Therefore, it was decided to run primarily on campuses and colleges to gain critical mass of users. The idea took off, and after a year Tinder base includes hundreds of thousands of users. Then appeared in time the application for Android.

Harassment and lawsuit

Six months after the creation of the team joined Tinder Whitney Wolfe. She was a good friend of Alex - the younger sister of Justin Matin. Whitney and Justin started dating. This went on for years. At this time, Tinder grew larger. The arrival of investors, and the company's capitalization grew.

In early 2014, Matin and Wolf parted, and in June Wulff sued Tinder for sexual harassment and abuse. Understand this situation is difficult. Business InsiderFor example, he writes that Wulff had every reason to sue the company and its co-founder Justin Matin:

Wolfe stated that Matin forced her to leave the company after their breakup. There were frequent and insults like slut and a liar.

TechCrunch, conversely, Sees a lot of inconsistencies in the stories. For example, the statement Woolf that Matin long time in vain courted her, the girl denied the relationship, saying that Whitney was also keen on Justin. However, the claim in the amount of $ 1 million was granted in part. The amount received by Woolf, was not disclosed.

Tinder and the Olympic Games

During the Olympic Games in Sochi on Tinder wrote all of the major media. The reason for this was the interview with the American CBS snowboarders Jamie Anderson edition. Then It revealedThat Olympic athletes have ordered 100,000 condoms.

Tinder! - he said with a chuckle Anderson. - The Olympic Village is just something. Around the athletes! In a mountain village, they are everywhere. And a lot of nice.

What's next

By 2015, it was registered in the Tinder:

1. Matches 1 billion, 10 million matches per day.
2. 800 million swipe every day.
3. 300 marriage proposals.

The app has become very popular. For example, 5% of the Australian population - users Tinder.

Not so long ago appeared the first application monetization Tinder Plus. Pay your premium, you can cancel the last swipe, and look for a pair anywhere in the world. The creators came to monetize a rather unusual way, making the cost of a subscription different for different users. For example, the price for US residents - $ 10 per month for residents of other countries - from $ 0.99 to $ 4.99.

A co-founders is getting smaller. Who has spearheaded Sean Rad left the project. Tinder is now headed by Justin Mateen and Jonathan Badin.