Shoppers frustrated Apple Online Store

At Apple's retail stores excellent reputation in all that relates to the work with the client. You can bring your broken device to the store and get a new return. You can turn the whole hour in the hands of a new iPad mini, and no one will force you to buy it. In the offline stores Apple - it's just the best shopping technique. What's online?

With Apple's online magzinom not so good as we would like. according to a recent Exploration Company ForeSee, which is the index of satisfaction of users of online stores, Apple rating has fallen by three points from 83 to 80. Not a very big problem, but for a company that used to be the best in everything, it is a bad sign.

One of the reasons dissatisfaction of users online Apple representative - is usability. Sophisticated navigation and persuasive presentation is past, new products, users do.

The best shop of a study conducted by ForeSee was the Amazon, which is not surprising - the store held this position for the past eight years. The biggest drop experienced a major American retailer JCPenny, falling from 83 to 78 points in the ranking. Apple closest competitor in this rating - Dell - also fell by 3 points from 80 to 77.

With the methods and results of ForeSee full study is available in the official press release.