Palette reviews musicians, entrepreneurs, experts on the Apple Music

Whatever you may say, the competition - a strong piece. In just a few hours before the Apple Music launch of Russian music service Zvooq announced new opportunities for subscribers. Now you can listen to music with high quality 320 Kbit / s, whereas the Apple Music - «only 256 kbit / s."

Last week, a free (as long as the US population) become Google Play Music. "We want to attract into the ranks of Google Play Music fans even more users, giving them the opportunity to assess the benefits of our service," - said Google Zahava Levine Vice President (Zahavah Levine).

While journalists and users are wondering what will eventually support Apple Music, professionals strimingovogo market does not discuss the fact of the appearance of Apple Music, and possible further steps in the Apple direction.

Apple Music weak spot - the lack of freemium offering. "The vast majority of people perceive music causally: there - so well, no - well, that's okay. In their view, the music is a free thing, - says CEO Zvooq

Michael I.. - Lack of freemium - this is another proof of the fact that the main goal was just to hold and shift the money from the iTunes those who have and so paying for music. "

The more strimingovyh services, the better, I'm sure the founder of "Zvukov.ru" Sonia Sokolova. As Spotify competitor, the Deezer and Pandora service from Apple, of course, is important: the company is still on the cutting edge of technology and sets many trends in the industry. But it is also important to remember that the path of development of such services requires minimal interaction with the musicians and the minimum investment in the production of the music itself. "Income, which offers Apple's, for musicians insufficient. We can assume that the next round of evolution will be the emergence of new digital labels that will perform for the musician agency functions on the entire set of aggregators "- says Sonia Sokolova.

Another party in the Apple Music discussion are musicians. max Litmus, The bass guitarist of group "B-2", supports any music services, but not sure that royalties will be large: "We make a concert. This is an obvious thing. Sit and wait for some kind of royalty that would feed the musicians - it's absurd. "

Boris Grebenshchikov to the question "MakRadara" about what he thinks about strimingovyh services royalties system, he said succinctly: "Do not think." Vladimir Shahrin, The leader of the group "CHajf", declined to be interviewed, "Guys, this topic (streaming) I have nothing to say to you."

The third party in the debate around the Apple Music - it's you and users. We are only 5%. Why? "Because about 95% of the mass of consumers will never pay for access to the music itself. For the remaining 5% of music lovers is a serious struggle, "- says CEO Michael I. Zvooq.

Cost Apple Music depends on the country, and for Russia it will be 169 rubles. "It's a gift," Yandex. Music "," - laughing Sonia Sokolova. "169 rubles - a godly compared with the same Spotify, which I use on a regular basis", - said the head of the advertising agency Smetana Andrei Buzin.

"It is not enough, especially when compared with Apple Music, worth US $ 9.99, or about 550 rubles, - says Eugene Treasurers of Ecwid. - I wonder if we will come someday to a subscription to an application. Pay 300 rubles per month and use any application from the App Store. Sounds weird? I am sure that when the iTunes Store was launched 12 years ago, the idea of ​​giving his full content of 169 rubles a month, too, looked crazy. "

Apple's, perhaps, the last major player that comes on the market of music streaming. What will make Apple: change the rules, "invent" streaming market again, as it did with the iPhone 8 years ago, or integrate into already existing global ecosystem? «Apple waited too long and prevent the emergence of Spotify, - considers Andrey Romanenko, Founder of Qiwi. - After 3-6 months it will become clear who won. "

"Apple has sufficient resources, experience and understanding of the market and the music consumer to make this product at the highest level - says CEO Teamo Andrey Burin. - I think that users will not be disappointed. Especially if users do not take away their usual way of buying music tracks, as was the case before the launch of the service. "