SMM without a budget: additional opportunities Facebook

In this guest article Olga Shulgin, digital marketing specialist, talks about how to Free Tools to make a public Facebook page interesting and attract new visitors.

I have five years of work with social networks, and I wanted to explore and tell you what kind of free features and interesting solutions to conduct a public offering Facebook pages. These capabilities allow you to stand out, to be more interesting for your subscribers and attract more visitors to the site.

types of posts

Besides the usual posts, Facebook has offers, events, key events, and notes.

Sentence

If your page has 50 likes, you can create an offer. Offer - a discount, promotion code, the bonus for a subscription, simply call up or to take part - depends on your goals and fantasies. It is important that the proposal comes to email responded and can lead to your site.

The proposal has the name (up to 25 characters), description, limited to 90 characters, a picture and an expiration date, and the ability to add a Web site.

When creating offers detailed information can be placed in the section "Advanced Settings» → «Terms of Use," and in the "This offer online" add the address of the site.

The proposal is in the tape of your page, but it is different from other post-click "Get offer". When you press the button the subscriber receives a letter with details of your offer by e-mail.

Event

The event - a meeting on behalf of the public page. The meeting appears in the left side of the public page in the block "Upcoming Events." Visitors will see the event page.

That's going to create a new event. You can add a picture, website address and other information about the event. You can assign several organizers. If you add a few organizers of public pages, the meeting will be displayed on all pages.

key event

The key event - this is a post about an important event from the past. The date of the future for such a post can not be selected. No restrictions on the size of the text.

This can be an important event in the development of your company, which will be interesting to subscribers, date the invention of something suitable to the topic of the page, the birthday of the outstanding person and more more.

This post is located in the tape and looks like this:

The note

Note - this is a great post, which is located in the preview tape public page. When you click on it, subscribers move to the full text.

Why Notes? You can keep a small blog of your company directly to Facebook, share news, press releases and other information.

Notes are placed in a special section in the upper menu of the page, if you have added this section. Add a section, you can use the button "Manage tab."

Applications and tabs

Applications are displayed on the top menu. You can add the YouTube app, Instagram, Twitter and others.

After selecting a menu item, the subscriber gets in a section where, for example, can watch video published on your YouTube channel or check out the tweets of your company account in Twitter - all without leaving the Facebook.

For applications available statistics on the number of views.

Video - a tab with the videos that you have uploaded to Facebook. It has a useful option "Select videos on your page."

Dedicated video first to attract the attention of subscribers.

In addition to applications and standard tabs, you can also set up and use your tabs.

For example, on Layfhakera Facebook page there is a tab "Subscribe!", Where visitors can sign up for a newsletter.

Select the top

Select from the top - it is an opportunity to consolidate the post at the top of the page. This post will not drop down when publishing new posts.

Call to action

A call to action - a button on the cover of your page that leads to the site. Facebook offers several options for the name of this button:

For the mobile version you can add a separate call to action. Also, you can see statistics for any clicks on the button for the week.

Refine your audience

The last function, which we shall - is targeting positions.

You can narrow your audience a separate post on the gender, education, age, location, language or interests.

For example, if your company provides services for different segments, you can make a post to see only the targeted subscribers.

Adds to friends in Facebook. I wish you and your business success in social networks.