How to build a website, if not even imagine where to start
His Work Technologies / / December 19, 2019
Why do you still have not created a website
Most likely, you scared the whole world of new information, which does not want to sink. If the creation of a site on a free CMS can be no question (because you do not even know what it is), you can use the site builder. This is a special service for beginners (and not only), which helps to create a work site in just a few hours using a ready-made templates. By advertising, many people know that this is possible, but still endlessly delaying the creation of the site.
Recently, I met just such a person. Alain opened his studio braiding "KOLOSOK" in a shopping center. Among its customers are many school girls, female students and young women who come to braid braids bright, afrokosichki and complex spikelets. That first of all make a modern girl who wants to braid braids? Zaguglit where it is done in its city. However, your site's followers have not only a group of "VKontakte".
When I asked if she wanted to create a website, Alain replied that can not even imagine how to maintain and promote after creation. When I was little understanding of the subject, it appears that modern designers consider this as well. We decided to create a website on one of them - Nethouse Russian platform - and learn how quickly a novice can do it.
How to determine which site you need
It all depends on what you're doing. With the site as a shopping location: will take too little - will be crowded, too much - will pay for the empty square meters. We looked at several sites created on Nethouse, and that's what we can advise.
Shop Online
If you want to sell right on the site.
Now, people on the Internet have become fussy, "No! Delivery" SDEK "- yet", "You can not pay directly on the site - look for another store." This is certainly not bad, but the owner of an online store should try not to lose customers.
When choosing a website builder, immediately check whether there are opportunities for online payment, online consultation, product placement in "Yandex. Market ". When you find that the chosen designer is not important functions, it is necessary to transfer the finished site to another platform, and it takes time and money.
If you still have no idea what should be in the online store, try to do it on the basis of Nethouse. When you create a template is taken into account all the latest requirements: integration with "Yandex. Market ", in which many consumers compare the price, payment connection through the" Yandex. Money "and credit cards, online consultation, delivery unit, and all that is needed to advance.
By the way, if you decide to create an online store in a foreign constructor, be sure to check which services can be connected to the prepared site. It may be that there is integration, but not with the Russian services.
Landing
For those who want to advertise their product or themselves and lead the user to a specific action.
In the case of Landing page is the whole point is that the customer clicked on a button with the inscription. What will be on the buttons of this is up to you: "Buy," "Order Up", "Sign up for a master class" and so on.
We chose Landing because it is easy to create, there may be a brief talk about the services, to encourage users to visit or call the studio.
Business card
For those who just want to tell about yourself or your company on the Internet.
This site "simply nowhere", which in this case will look beautiful and give customers the right information.
Where to start site development
Step 1. checking in
Sign up online easier than to have a mailbox: specify a site name, password and e-mail. You can immediately buy a domain name (Your website address) on Nethouse or, if you already bought the domain, connect it. By the way, if you connect the tariff "Master" or "Business" and pay for three months, the domain you just gave.
To create a site and use it to pay nothing. After 10 days trial period will end and you will automatically switch to the free fare "Start", then there is a ready site will work, will not be lost and will not be blocked.
A free rate, there are some limitations such as the possibility to add only 10 products and 20 photographs, as well as advertising Nethouse strips on the prepared site. More statistics are no services, online payment acceptance and some other options.
Next on the value of the tariff - "First". It costs only 12 rubles a year, you can add 100 photos, to use your own domain, statistical services, online payment acceptance - ideal for the start.
Of the minuses - you can add only 10 products, and advertising present on the strip Nethouse created site. However, if you do not plan to create an online store with a large assortment, these restrictions do not have much embarrassment.
If you see fit, and later will be able to switch to premium rates "Master" or "Business" with extended functionality. But it is too early to think about it is first necessary to create a website Designer and see what happens.
Step 2. Choosing a template
Many ready-made templates. All of them are beautiful, so you are sure to find something suitable. Templates can be changed, but it is better to choose what you like, including text color and page layout.
If you do not want to work on the appearance of the site, simply choose the finished design. Nethouse offers designs for different types of online stores: children's products, flowers, electronics, gifts and more.
We chose Adaptive Pattern in new Nethouse 2.0 editor. He's very concise, without unnecessary elements and unnecessary functions to us.
Step 3. fill with content
Now you need to add a photo and description of your products or services. According to the complexity it can be compared with the children's designer: rearrange the blocks, add and remove, fill text and insert image.
Here you encounter a problem: where to get the picture? If you choose to insert your own photos, make sure they are of good quality and high resolution: muddy and grainy photos reduce the credibility of the site. If not your photos, you can find images on microstock, eg Shutterstock, Depositphotos, Pixabay and others.
If you do not fit any unit or element within a block, you can easily remove it. You can also change the background of any block, but at the same time consider the color of the text: If you've added a motley background, the text may be difficult to read, or lost altogether.
With filling Landing I handled somewhere in an hour. Do not spend a lot of time at this point: you can always change something, correct and add. Check the text for errors, show the site to several friends and acquaintances, to see how it is perceived and whether everything is convenient, and can be published.
By the way, if you do not have time to create a website or any of his work, you can safely apply to the «Nethouse. Agents. "
Step 4. In depth SEO-promotion site
Without promoting your site will never attract the users. Therefore, immediately after the creation proceed with the SEO-Optimization.
In order not to waste time trying to make it do something, I immediately went to the «Nethouse. The Academy. " This free course of 15 webinars on the creation, promotion and advertising sites.
First of all go to the section "Basic settings". There are instructions on how to confirm your rights to the website to view information about indexing in search engines, Google «Yandex», Bing and Mail.ru.
Also, it is desirable to load the favicon - the icon to be displayed next to the title of the page in the browser. He will add personality to your site and help users to quickly find it from other open tabs. You can easily create a favicon in the special constructor, or choose from a collection of ready-made.
The important point for promotion - Sitemap addition, due to which the search engines will know which pages of your site to be indexed. Do not be alarmed: Sitemap in Nethouse added automatically at the touch of a button.
Next you will have to work with the content. The seminar «Nethouse. Academy "tell us how to come up with a good title, description and keywords for each page of your site to make it more convenient and useful for users.
It is important to understand that progress can not be free. Like any business, the site requires investment: buying links, paid placement of posts in social networks, contextual advertising "Yandex. Direct "and Google Adwords.
If you want guaranteed to get results, you can directly contact the service «Nethouse. Promotion. " Key feature: if the declared result is achieved, you will return the money.
How much time and money
The creation of an online store you go away for an hour. During this time you will have time to create, choose and purchase a domain name, to determine the pattern designer and explore available options. More about an hour will be spent on filling the site with your information, upload a photo, add text, and the first steps of SEO-Optimization. Landing and online business card can be created, and for half an hour, if you have finished the text and photos.
On the expenditure side, you can spend 152 rubles (140 rubles for the domain name + 12 rubles to the tariff "First") will receive a free promotional code advertising on Google nominal value of 2000 rubles.
Thus, spending an hour or two of time and less than 200 rubles, you get a functional website ready and you can start to advertise. You can order the setting content when «Nethouse to get the first customers immediately after the launch of the site. Promotion. "
But some Landing on Nethouse It turned out at "KOLOSOK" studio - kolosok73.ru
Ready to try? Then go ahead!
Create your site