How to create a successful Telegram-channel

How to create a channel and choose the name?

Channel in the messenger - a blog with quality insight and pure statistics. You package the content and understand that deliver it to the reader's pocket, where it is a mobile phone. It will open and read the message. Contact the author of the channel with an audience occurred.

When you create a channel author must find the answer to the question "What channel will be created?". I answered him as follows: to my readers know about Mediatrend.

Properly selected channel theme - a key to success.

You can write about cool GIFCA and recipes of Italian cuisine, but there are hundreds of channels, perhaps thousands. You must select a narrow topic and conduct monitoring of competitors who write on the same subject. If they are a little bit and you realize that you can write better and more interesting, it's time to start.

Once the theme is picked, it is necessary to reflect on the channel name. Select one or two words that evoke emotions and associations. For example, "Kinoklyacha" about the movie, "the former" about the experience, "Drunk editor" about journalism and so on.

Which logo choose?

The logo should be bright and noticeable. Please note that the size of the icons in the messenger is small, so it's best to avoid the fine details in the logo. They just do not make out the reader.

To get a quality logo, best to consult a designer.

What should be done at the first stage?

1. channel author can sign on it 200 people from the phone book. You need to select those who will carry aggressively to unauthorized subscription, and invite them to join.
2. Tell us about your channel pages in social networks in a separate post with a link.
3. Add the channel in various directories such here. It's free.

What not to do at the first stage?

1. Do not fast for more than five posts a day. People love to see pictures, infographics, videos and SIFCO.
2. Do not buy expensive advertising. In the advertising market of the messenger many channels with expensive advertising, which will not give you a large number of readers at the start. It is better to gradually grow!
3. Do not insert into the text a lot of smiles. It annoys readers.
4. Do not turn on sound notifications of new posts. Left in a text string is the bell that warns of the presence of a sound notification. If you press the bell sound will be muted.
5. Do not write the posts at night, so as not to disturb readers.

How to promote the channel?

At the initial stage, it will have to invest in order to find out about you. The cost of advertising in the messenger varies from $ 100 to infinity. Start with a low-cost advertising and record growth, to create a list of channels, where you come to a lot of readers.

Explore the channels with the same number of subscribers that you have. They can offer mutual PR.

Scatter channel information in thematic groups in social networks. Talk about it in the events in which participate. Strive to mention the channel appeared in the media.

A good option - creating collections with recommended channels. It can be set either in the personal social networks or media. It is advisable to put your channel on the first or last position, in order to attract maximum attention.

Do I need to keep track of the statistics?

Statistics - the foundation of any project. Create a table in Excel, and note the following indicators: the number of readers, blog, browse, purchase, and the cost of advertising, public relations and mutual came readers. This all helps to objectively monitor the channel and control the growth of its development. It often happens that buy ads and it does not work. You can create a top channel where you get the maximum audience, and antitop where you should not be advertised.

I can on this to make money?

Authors earn channels in different ways: one - 50 000 rubles per month, others - 200 000 rubles for the post. Everything depends on the subject and the audience.

Channel - a small media. There are two ways of monetization. Either you enter personal contacts in the description of the channel and communicating with advertisers on their own, or negotiate with the agency or stock exchange, which you are looking for advertisers.

Choose! But remember that customers are different. For example, the customer can place your ads and bad transitions require a refund. So customers need to advance to explain that you can not predict how the audience will carry advertising. It happens that only five changes from the Grand Canal.

Any advertising on the channel - it replies.

People see that you are trading the audience's attention, and go. This is normal. To this must be comfortable with.

What if the channel is not growing?

1. channel growth is your activity in its promotion. If you do not take anything, readers figure will grow slowly or even decline.
2. Create a media plan for the week and month. In it mark content that are going to post, plan mutual recommendation of other channels and advertising.
3. Write the authors themselves channels to get mutual recommendation. Do not wait, you first write.
4. Organize interactive. It can be competitions, puzzles, flash mobs with prizes from your partners.

What trends have to Telegram?

Trends are constantly changing in the messenger and depend directly on the new developments. For example, there are useful bots @mrkdwnrbt and @ControllerBotThat convert text, hiding links, underline words, put the icons at the bottom of the text. Through @vote convenient to carry out the voting.

Earlier in the messenger I had a lot of selections. Now this trend is left. Was a lot of posts with GIFCA round and videos that look advantageous compared to traditional videos. More native advertising.

How do I write to share my posts?

1. When you create text, keep in mind that the channel - is a blog. You must have your unique style.
2. Find exclusive. And then the other channels authors will do a census of your messages.
3. Do not steal content and create it themselves.