How to succeed in Instagram: Tips popular bloggers
A Life Technologies / / December 19, 2019
Daria Tsypileva
Marketing director of a platform for collaboration and brands inflyuenserov LabelUp.
Popular bloggers write texts, take pictures, put the posts in Instagram - and earning some money. We talked to known inflyuenserami and asked to tell how they managed to achieve success and unwind in Instagram. It turned out as much as 18 tips - if you follow these guidelines, success is inevitable.
1. Just start!
How many good blogs and does not appear to light - from the fact that their potential owners feared not found the time, always putting off the start... Believe me, the best moment to start a blog, never come. Is this not a reason to start right now?
@monstrikirka
I have it all started quite by accident. My husband and I lived in China. Once I laid not just a photo, as usual, and something written about our trip. I then had 213 subscribers. And one totally unfamiliar to me girl commented: "Ira, you write very cool! Let's write more, because we all wonder. " It seems elementary - a few words from a stranger, but after that I began to write. First on his travels. It is important to start somewhere.
2. Find your niche
Blog style Solyanka is no longer relevant - you need to identify your strengths and focus on them.
@ktsarskaya
It is important to soberly assess their capabilities: how you will be interesting to people as a blogger. Do you have any topics that you can write endlessly - because it is necessary something to hold the audience's interest.
3. Attract subscribers from other sites
Surely you already have accounts on other social networks. Do not miss the chance to attract an audience there. Many subscribers are happy to become followers of your account Instagram.
@Svetlana__alexx
At first I had a YouTube-channel. Later I created Instagram-profile - and all traffic is moved from YouTube to Instagram. So YouTube has become for me a means for promotion of Instagram-account.
4. Make a plan
Improvisation - well, and a clear plan - even better. This allows you to visually see on what step of the way you are now.
@andrewglazunov
In its first month of activity targeted blogerskogo I did a content plan for exactly one month. Every three days, according to the plan I post two clips: old, from stocks and new. Before that it was 100 likes, and those of friends - and here the number of likes has become greater than a few thousand. Was 5-10 thousand subscribers by the end of the month according to the plan was to be 100,000. And it happened. This growth - it's cool and very motivating.
5. Make an attractive picture
Instagram has been and remains primarily a visual social network. And whatever may be said about the boring prilizannosti pictures, profiles with their own style naturally will attract more subscribers.
@sergeysuxov
The style is formed from what we see around us who or what we are inspired: they can be people, music, photographs, paintings - anything.
Initially my chip was a combination of pink and blue shades. For a long time for me so entrenched glory: of something pink - is Sergei Sukhov. Then I changed the format, and I had a new feature - a red scarf. By his style, I came absolutely naturally: there was no brainstorming, sleepless nights, when I tried to come up with a theme for the photos. Everything happened quite by accident.
6. Do not forget to write
If a beautiful pictures able to attract the audience, the interesting texts will help to keep him - and it is much more important.
You do not know how to write? Nothing wrong! Just start - and each time you will have obtained better and better.
@evgenyfist
Good lyrics - this is important, if you want to become popular blogger. The Instagram is now an abundance of gorgeous photos, and perfectly than is already there, make quite difficult. In addition, people are oversaturated pictures and look not only at the image, but also the content. Interestingly, it is easy, or with the use of humor to formulate thoughts - is the cornerstone.
Any person who will try to formulate ideas in the text, will be able to learn it and to reach certain heights. This proves my example: I was the one who hated to read and write, and now I have one of the most widely read blogs in Instagram. Just do not be shy. Remember: the easier you build your offer, the more truth in them. The more humor make, the better to read the text. In general, there is a chance for everyone.
7. Talks about his personal life
People always tend to look through the keyhole, or behind the scenes - so talk show is still so popular. Share your followers with their daily lives, living in Stories every moment - and people have the habit of regularly check on your page quickly appear. But listen to me: do not do what is contrary to your inner beliefs.
@monstrikirka
Every man for himself decides for himself what to show and what not. For example, I decided from the beginning that it is not ready to show the spouse - and not running. There are bloggers who do not show the children (in some it is associated with religion or other moments), and it is also their right. Affect whether such self-restraint on the popularity among the subscribers? Probably yes. I sometimes think myself, "This would make a picture with the whole family, it would have gained so much likes." But at the bloggers too have a personal life. And without much openness can find its own flavor.
8. Do what has not been done
To be one step ahead of the rest, to do what no one else does. It works in any business, and Instagram too.
@sergeysuxov
It may seem that all niches are occupied and everything is already invented, but it is absolutely not the case, especially in the Russian segment. For example, we still do not have full-fledged fashion inflyuenserov. It would seem that this is such an obvious niche, but it is not busy.
Yes, and those bloggers who have long have your chips, too, continue to look for something new, invent concepts. This can be done indefinitely.
9. Be helpful
Beautiful pictures and quotes vanilla is no surprise that people crave not only the sights, but also bread. In short, useful content - be.
@mishasblog
It does not matter who you are - the designer, dancer, director and mother on maternity leave can be so interesting to talk about his occupation, that's you, the average person already has a hundred thousand audience on the Internet. Yes, there are plenty of accounts that are created purely for entertainment, the type "funny" vidosikov by Weiner in Instagram, but I do not think this blog: rather as a purely entertainment.
10. make laugh
And once a spoiler if you have not sense of humor, It is better not to try, it will look pathetic. But if there is, it is definitely worth a try. Funny stories it will be, or Vine - you decide.
11. Avoid wrapping subscribers
Understand psychologically easier to deal with a blog, the number of subscribers which already exceeded a few thousand. But do not get carried away, because the inanimate subscribers - a dead weight that non-compliance with measures account will pull on the bottom.
@sergeysuxov
Cheat subscribers - it is absolutely not normal. If only because it can be verified. And most importantly: stranded subscribers - subscribers dead. Sooner or later, Instagram remove these accounts. Yes, this is done in order to receive promotional projects. But the brand still sees the effectiveness of such advertising, and understand that the claimed audience does not correspond to reality.
However, honesty honesty, and psychology has not been canceled: people are more likely to subscribe to a large blog, which has already managed to attract thousands, and even millions of subscribers.
@monstrikirka
Honestly, I do not cheat itself subscribers. But I know the examples when bloggers bots rose to a certain level. They began to be taken seriously, they got "in crowd" (they were invited because they do not know what accounts substandard), and already more they grew on real subscribers. Quite successfully.
12. Buy advertising
Blog advertising without the car without fuel: far gone. People need to know about the existence of your blog - and that they need help. Choose the appropriate inflyuenserov and make a request for advertising. But of course, even after your account is filled with beautiful and interesting posts, and the number of followers to reach at least the level in 1000.
But be careful: wasted money merge with the promotion of a blog is quite easy.
@ktsarskaya
It is not necessary to apply to small bloggers whose PR is worth 300 rubles: this means that they come from a small number of subscribers. You also need to apply only to those bloggers who have similar or close to your blog theme.
13. Experiment with promotion tools
Try to participate in the SFS (an abbreviation of the shout out for shout out, literally - "vote for vote" mutual PR): if you notice, this is a good chance to get an interested audience. And already accumulated enough subscribers, you can organize yourself SFS.
@sergeysuxov
Its 200 thousand subscribers, I scored on the SFS. This is the main tool that I used for promotion account for a very long time. I had a good involvement in this competition is not so, like other bloggers who have tried to do the same.
Now also popular participation in the giveaway (contest with prizes) as sponsors and organizers. But keep in mind that many of the followers novoprishedshih unsubscribe when the contest ends. So you should not do at this point the main rate.
@evgenyfist
I am opposed to actively participate in the giveaway: comes a lot of bots. Better little subscribers, but high-quality, live.
Remember, a lot of tools to promote, and what did not work in someone else, it can really help you in promoting.
14. Make friends with bloggers
Collaboration - something What makes the modern Instagram. Look for friends with the same interests! Offer mutual public relations, joint outing for photos - anything. Exchange audiences still nobody prevented.
@monstrikirka
Modern successful blogger - it's not just a person who spends most of the day on the web. If you want to be successful, you have to get out of your comfort zone - to chat, meet and, in spite of the Instagram, to live a real life with real people.
15. Make friends with brands
Use all possible ways to connect with brands and start cooperation with them: for monetization account included in your plans, right?
Do not hesitate to write themselves brands, adequately evaluate it before your profile. Sign up at various venues where bloggers and brands find each other.
16. Take care of emergency exits
It is not necessary to rely only on Instagram: for example, accounts often block happens to everyone. To such a situation did not catch you by surprise, it is necessary to think in advance replacement options for self-realization and monetization.
@evgenyfist
In Instagram we are at a party, and can change anything. Indeed, in the case of all Telegram also could not believe that he was someone interferes. Yes, he's there, but most of the audience left him when he began to difficulties with access. I always think that something can happen - account has been deleted, for example. Or to impose sanctions against Russia. Need to do something that has nothing to do with Instagram, - what I'm actually doing.
17. analyze
Creativity - is good, and reasonable work - even better. Keep track of what your actions will cause a greater response, and which go unnoticed. There is nothing wrong to ask the audience how she sees your account. Good blog - a symbiosis of expression educated blogger and interests of subscribers.
@monstrikirka
When I started blogging (it still was not a personal account, and Mama Club community as Instagram), set goals for subscribers. Just wrote down: it's 1050 people this week on the - 500. Let's see what I did this week, why such a difference? Tenacity - good quality. Not only within the Instagram: you need to set your goals and go for them.
18. Never stop
Continue harder than starting: you have to constantly seek and find strength, time, motivation, money. But do not forget, while you're standing still, others continue to go.
@andrewglazunov
When I became a millionaire, such big bloggers were few: 3-4 person, including me. It seemed - To get, so cool, I'm untouchable! But at some point I stopped being so active, and there were other bloggers, who grew up at the flick. For example, Anastasia Ivleeva - it surpassed all and took off into space. Every time you think: no, it is unlikely someone else will. But such a person appears - and become number one.
No limit to perfection, and the improvement of your blog should not be a one-off action at the beginning of the path, and the constant practice, if you want to succeed.
@sergeysuxov
The most important thing - to improve and do not stop. Even if you have passed any course that does not mean that you are now a guru. Need to constantly practice, to learn something new.
see also🧐
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- How to sell advertising on Instagram: 8 Tips for Beginners Bloggers
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