Postal etiquette: how to represent the people to each other

It is often convenient to introduce two people to each other by means of letters. But even here there are rules of etiquette. This article describes how to write such a letter, and show respect for interlocutors.

If you imagine two people to each other by e-mail without using a double opt-in, - it's terrible. Let me explain why. But first, we shall understand what is opt-in and double opt-in to email-marketing.

Opt-in - the method of email-newsletter, does not violate the rights of users. Newsletter comes to you only after you have entered your email address in the form on the site, which means that you are interested in receiving emails and gave his consent to this.

However, your address on the website can enter and your friend - just for fun or to annoy you thinking this way. In order not to bore you with unnecessary dispatch, honest marketers first send a letter in which ask you to confirm your subscription. A term denoting an action - double opt-in. To your mailbox does not normally have access to unauthorized persons, and therefore, you can only respond to this letter.

We are introducing people to each other. Why opt-in-email is not suitable

Very simple. Sending opt-in-email, you represent someone without asking consent from the recipient of the letter. Let us explain the example. Suppose Dmitry Igor wants to present to his friend Ivan. He sends a letter to Ivan, and puts a copy of Igor.

Hi Ivan!

I want to introduce you to Igor. He makes designer furniture made of wood and generally excellent in all respects a man. I think you have something to talk about, but because I thought that you should meet and talk. Igor put into the copy, so you can contact them.

I hope all is well. Till!

Best Regards, Dima.

Horrible letter, and here's why:

• No respect for other people's time. Exactly one minute Dmitry needed to topstitch this letter. But, in his opinion, should Ivan will call / written off / cup of coffee with Igor because Dmitry it seems a great idea.
• In the letter there is no context. It is written very generally, and to find out what is actually involved in Igor and how it may be interesting or useful, Ivan will have to contact them.
• With this letter, Dmitry put themselves and Ivana in a very stupid light. If Ivan did not respond to this letter, it will appear impolite or arrogant, but in any case unsightly. Igor will also be uncomfortable. No need to do that to people.

Correct version: Use double opt-in

Sending double opt-in, you will look correct, nelenivyh and respect each person. That's how it should look like the following letter:

Hi Ivan!

My friend Igor is engaged in manufacturing designer furniture made of natural wood. Decent quality and unusual appearance. I remember you wanted to sell something similar in its online store. Perhaps familiarity with Igor will be useful to you?

If you are interested, please write and I will introduce you to each other, Igor additional letter. If not, or you are too busy, do not worry. See you later, and discuss everything.

Best regards, Dmitry.

Note that Igor is not put into the copy.

And that's why this letter perfectly:

• Dmitry pointed out in the letter than Igor may be of interest to Ivan. It is evident that he was not just thrown some garbage, and pre-meditated and pointed out in the letter than these people will help each other.
• Dmitri gave Ivan a choice, without exerting any pressure. Ivan can accept the offer or not, at the same time he did not have to write any letters of pardonable.

If you want to introduce people to each other through the mail, use double opt-in, in order to avoid embarrassing situations.