Harmful food - the curse of modern society. Establishments that sell junk food, are located on every corner, and where they do not, hang billboards with the image of the same food. Food industry - it's super-G, sverhkorporatsy group have covered an entire globe and want only one thing: that we are eating what they produce, and eat as much as possible. Spend an evening watching television, eating at the same time a large bag of chips and cookies packaging, it has long been the norm for many. This means that corporations have succeeded.
Did you notice inviting food aroma that is felt near fast food restaurants? The company assured that it is, of course, is being done to lure visitors. However, the war for the food dollar continues, and the participants of this battle analyze and modify any detail that could give them an advantage: the taste, color, smell, texture. Nothing is given to chance.
Crisps. You can always be sure what they are cool as cool crunch. In order to become perfect chips, food technologists use special machines cost $ 40,000 each. They simulate the human mouth chewing.
People like chips that begin to crumble and crackle when pressure jaws them equal to 4 pounds per square inch.
It's very serious. It's an exact science, which are investing huge amounts of money.
Fat. A very important component of food. Fat gives food velvety texture, contrast, allows you to gently mix the flavors and coats the throat, making it easier to swallow food, and there faster. In fact, people are not to blame for the fact that they have become literally swallow food. Just the food itself is done with the expectation just that.
For 45 years, engineers have reduced the need to move the jaw to the piece can be comfortably swallowed. Previously, it was necessary sufficient chewing 15 to 30 moves. Now most of the food served at fast food restaurants, quite 12 times.
Of course, sugar, fat and salt in themselves attractive in terms of taste, but this is not enough. Conducted extensive research to create the food, the maximum impact on the taste buds. This food is made so that it did not have a pronounced taste, based on which the brain could give the command "I ate."
Below are the top 5 products, the whole essence of which was originally aimed at them to become addicted, addicted to them as hard drugs.
1. aeration
Every second citizen of the United States consume soda on a daily basis. Many people admit that they have a pronounced dependence on it.
To create a popular food industry workers soda-tested technology 3904 taste variation and individual parameters, including effects on the feeling of thirst. They found the perfect balance of flavors of cherry and vanilla, and identified the most attractive color for a drink.
Of course, caffeine, which is part of many types of soda, too, is a significant cause of addiction. Immoderate consumption of caffeine when our body stops producing its own promoter in sufficient quantities. As a result, the body needs constant replenishment from the outside.
But caffeine is not uniform. Another popular soda in addition to caffeine, contains brominated vegetable oil. Fortunately, in Russia this additive banned in the United States as well, from her being phased out. However, the company will come up with something better.
2. processed meat
In the US, the trend of adding actual taste of bacon in absolutely any products ranging from chewing gum and ending with ice cream. Unfortunately, the very taste of bacon, which is so pleasant to all, in fact, created with the help of not so healthy ingredients - nitrites. Sodium nitrite can be detected in ham, salami, sausages and similar products. This preservative is an antimicrobial agent increases the shelf life, gives a nice color and taste, which in general makes it more attractive product. Disadvantage is that when cooking nitrite can react with other substances, forming carcinogens.
In studies revealed the formation of carcinogenic N-nitrosamine by the reaction of sodium nitrite with amino acids at their heating, which means potential formation of cancerous changes in the use of products held thermal treatment in the presence of nitrite sodium.
Can I make bacon without nitrates? Yes and no. Consumers, which offers such a product, not like the taste and color. The bacon was pale and in taste sensations did not look like "the same bacon." Without this preservative bacon resembles a pork roast.
3. Microwave popcorn
Try to secretly prepare the popcorn in the microwave. You do not succeed, and the reason is not only in cotton bursting grains. This delightful smell quickly disperse throughout the room, even a large area. The pleasant aroma of buttery diacetyl forms. Not surprisingly, it began to appear doubts about the safety of such products. Long inhalation of diacetyl vapor leads to tragic consequences.
Employees of several factories that produce artificial butter flavorings was diagnosed "bronchiolitis obliterans" - a serious lung disease. Among the victims were mostly young, healthy, non-smoking men. Against bronchiolitis obliterans no treatment is required lung transplantation.
After a series of trials and many companies have refused to multimillion compensation payments from diacetyl, but continue to use potentially dangerous non-stick coating at production.
4. Salted and roasted snacks
Man may well develop a passion and salt. Experts believe that the only way to regain their taste buds in the rate is the rejection of salt. However, salty snacks such as potato chips and french fries, attract consumers and for other reasons. These products bear the consequences of the Maillard reaction. Rosy crackling - a typical example of the result of the Maillard reaction.
Maillard reaction results in the formation of numerous products with sometimes quite complex and often not yet known structure.
toxic product, potentially capable of causing cancer - Unfortunately, acrylamide may be formed among the reaction products. In 2005, California was won a lawsuit against manufacturers of potato chips, not to inform the consumer about the risks associated with acrylamide.
Another trap built into chips - starch. It is absorbed faster than sugar, and a rapidly growing level of glucose causes our body to shout "More!". According to research by New England Journal of Medicine, which involved more than 120,000 women and men, the most conducive to weight gain products are just potato chips.
5. all fast food
The fast food industry is based on the creation of traction and dependence. Salt, fat and sugar - local deities. 83% of people who eat out do so because of the craving for fast food restaurants. 75% of those who attend such Bagged more than once a week, do it because of the craving for any particular dish.
People, because of which we get fat
About fast food can be long and hard to say, but you need to understand the root of the problem: it is an industry, which all honest and not very ways of trying to turn us into a herd of animals zhruschey only driven the desire to have fun and not think about implications. We can not say that to blame only the consumer who does not know the measures. Every single person in this case, is forced to confront a huge industry with virtually unlimited budgets, resources and capabilities.
The more a person eats, the bigger it becomes. The more he gets, the more he wants to eat. That's what producers need to fast food.