How to become an email-mailing master for 10 days

Email-Marketing - the most profitable channel to attract customers

«Email-mailing obsolete" - say the skeptics. "Invest in advertising" - is echoed by their PR people. But more and more marketers and entrepreneurs choose exactly email-marketing, since, in practice, be sure that it is the most profitable tool for attracting new customers and retain old ones.

The figures - are stubborn things. According to research by Econsultancy, in email-marketing the highest return on investment (ROI) of all marketing channels. 44% of recipients of letters made at least one purchase through email-selling mailing lists (Convinceandconvert). The average check the buyer of mailings 17% higher than that of the social networks (McKinsey & Co).

If you have a base of clients or subscribers is an asset: you are sitting on a bag with money. Ten-day course "Email-Marketing for beginners"Explains how to obtain them.

According to the Salesforce, investing in email-marketing 1 dollar, you can get back to 44.25 dollars.

However, email-marketing works only when based on a communication strategy. Therefore, the main objective "of the Academy of GetResponse» - teach you how to communicate with their customers through a mailing.

Video course from GetResponse will introduce you to the basics of creating mailings. You will learn:

• attract new customers and increase sales;
• quickly and correctly collect the contact database;
• create memorable letters that are sure to open and read;
• effectively segment the subscriber;
• constantly warm up interest in their product and increase customer loyalty.

Email-marketing can increase sales by 20-30%. At the same competence-email marketer can get anyone: someone - to conduct their business, and someone to build his future career. The average salary of a professional email-marketing, by the way, often in excess of 100 000 rubles.

time at least as much information

«Email-marketing for beginners" - a 10-line classes. Each of them includes a video webinar with main theses relating screencast and with illustrative examples of how one or another technique may be immediately implemented in GetResponse.

If you take a day for one lesson, for the development of the course will leave just 10 days. Ten days - and a promising profession almost in the pocket.

For example, consider a couple of lessons.

If you are already doing mailings, you know that the mailing of spam - the biggest headache of every email-marketing. The fourth lesson of the course will stop your suffering. You will learn how to improve the deliverability of their emails and do not fall into the spam.

A key criterion of deliverability - is the reputation of the company and the approach to the base of the formation. If your customers have gone through the procedure of double confirmation (when leaving the site email, we still go to the link in the letter), they are in every sense legalized your newsletter.

Double confirmation - mandatory, but not a sufficient factor to the letter fell directly in the "Inbox".

Email-Marketing - is, above all, communication.

If your emails are deleted unread or their complaints are received in e-mail services, customer contact is lost. No need to bother marketing it offers.

To analyze what happens to messages after sending (as discovered how much was removed and as blocked), it is possible with the help of services such as postmaster.mail.ru, postoffice.yandex.ru and others.

Failures in deliverability say that the need to change the approach to the mailing list. Think about whether the text stop words, which react spam filters postal services. Finally, give up the bright design. People are overloaded with information and on the machine close bright flashy letters.

In Facebook - 1.8 billion people in "VKontakte" - 91 million visitors per day, and Instagram - already 22 million users in Russia. Therefore, for all currently relevant question is how to increase the number of subscribers in social media. Did you know that the mailing and your community on social networks can develop mutually helping each other to increase the subscribers?

Lesson number 9 is dedicated to the symbiosis of email-marketing and promotion in social networks.

Add a newsletter of social networks buttons that represent your company. Opening the letter, people will understand that you can be friends even in VK or Facebook.

Duplicate interesting and useful content of the mailings in their groups in social networks. And vice versa. And if you spend in the social sphere competition necessarily Announce it through the newsletter. This will give you greater coverage and active audience.

Informative? Absolutely. And that's just two lessons from the course "Email-Marketing for beginners». Ahead of you are waiting for eight more business videos on the most relevant topics and educational materials to them.

Having other rate classes, you can:

• manage subscriber trust, triggering steep welcome-chain;
• learn copywriting, involving creating content for mailings;
• be a designer without design knowledge properly execute distribution;
• become an expert in marketing automation, segmenting contacts database and return buyers to cast baskets;
• develop email-marketing zero to stable sales in record time.

In this theory right is fulfilled in practice. Each lecture is accompanied by a screencast to work in GetResponse.

Invaluable experience professionals

Lectures are delivered by two experts in the field of email-marketing.

You may ask how much it costs to join the experience of professionals? Not at all. The course is free.

After registering you will be able to enjoy a month free tools GetResponse, to hone in practice, acquire knowledge and create beautiful distribution with high efficiency. After taking the course, you will be able to choose for themselves the appropriate tariff plan with the necessary set of options.

Free access for everyone who wants to become a master of mailings

The path to professionalism in email-marketing begins literally three clicks. Click on the big orange button.

Register for a course

Now open your mail, and activate a subscription to «Email-Marketing for beginners." Then start and activate your account in the GetResponse.

This is necessary in order to gain access to the personal account and practice in creating lists.

That's all. The fascinating world of email-marketing is open to you. After 10 days, you will be able to make steep distribution and increase the income of the company.