REVIEW: "Writing is easy: how to compose texts, without waiting for inspiration," Olga Solomatina

I enjoy writing, but for weeks waiting for inspiration? Or, on the contrary, can not on paper and put two words together? Believe me, writing is easy! It is much easier than you think. If you want to see this, other book Olga Solomatina.

Do you know what the readers of educational books, trainees and training, according to statistics, using the new knowledge into practice? You think half? Thirty percent? Negligible - only five percent. With the knowledge, things are even worse - only three percent of the world's population, according to psychologists, are able to recognize themselves, their actions and their impact. Roughly the same amount per cent of people are millionaires. Is it because they do not just read and listen to, but also doing? Olga Solomatina

"What an awkward format" - I thought, for the first time took the book in his hands. Softcover, wide page - some album, not a book.

I guess. "Writing is easy" - the truth is not a book. This tutorial is for anyone who writes or wants to write. publication format is not accidental. The author tries to instill in their novice counterparts practical writing skills. Therefore succinct lectures supported by exercises that you can perform right on the pages of the book.

Olga Solomatina

Journalist and mediatrener. She graduated from the journalism faculty of Moscow State University, nearly 20 years of experience in the publishing house "Kommersant". The author of such training programs and books like "101 tips for working with the media," "Women legend: the strong weaker sex", "101 Tips for work in social networks."

The memorable book?

When behind dozens of books on copywriting and journalism, hard to find something truly useful. Sometimes it seems that the authors compete in PEPA, overwriting each other the same advice.

Olga Solomatina went the other way. "Writing is easy" - a squeeze of her knowledge and experience. Therefore, each chapter is genuine interest.

The biggest response I have called three of them:

• Chapter 3. Genres in journalism: from theory to practice.
• Chapter 4. Priceless genre interview.
• Chapter 6. Practical stylistics.

How many journalistic genres can you name? Now, without thinking. Honestly, despite the baggage of books read, the existence of some of the genres described Olga, I do not even know. Not to mention the fact that she could not work with them. (The practical benefits of the third chapter talk about later.)

My favorite genre - interview. "Successful interviews - it is well rehearsed improvisation", - says Olga Solomatin, and I agree with her. I took dozens of interviews for the special project "no excuses». Preparation for each of the interviews takes me at least an hour, but I've never been able to follow the brief 100%.

Exercises to the fourth chapter will teach you not only to ask questions, but also to respond to them, and therefore, a better understanding of the interviewees.

In the chapter on the style of the author explains why it is important to have "your voice" when writing texts such as edit them, and why kill kantselyarizmy language. The latter is particularly interesting.

... vocabulary and syntax of political slogans and appeals entered our vernacular. There were neighborhood people, lives with his wife and children, generated by the state, owns a house, creates convenience gusts exceeded deserves attention, who had absolute superiority and t. d. And the authors boldly write: "raised the question of the Salk cucumber" and "staff conducted epidemiological station sampling "instead of asking," Shall we cucumber pickle "or to announce that" Epidemiologists have sample. "

If the above quotation, you know yourself, your oral or written speech, the head of the number six for you required reading.

Will I be "easy to write" read the book?

It all depends on you. As I mentioned at the beginning, the publication consists of lectures (theory) and exercise (practice).

Although the book only 120 pages, read it quickly fail. Practical tasks require thoughtful work. Doing them, sometimes "hangs" in one hour.

But if you honestly make this work, I guarantee that it will be easy to write. For two reasons.

First, though useful exercises. Here is an example. Chapter three is devoted to genres in journalism. In the practical part of the readers are invited to choose the news from the information tape and to open it in each of the above genres. Write a note or report, for example, the release of iPhone 6 is easy to make a rating or an information report on the same - not a problem. But how to present the news in the form of a review or an obituary? We have to smash his head. Although only inflame the passion of it. :)

Secondly, you nabote hand. Remember the first time I sew on buttons? Panting, tried obkololi fingers tangled thread, but it turned still Kriven'ko. And with texts. The first materials, no matter how hard you try out clumsy, consuming a lot of time and creative forces. But you will write five or ten or twenty (and about as you and come out with exercise), and tongue-tied and stupor pass.

Should I buy a book?

Yes.

(You may think this is advertising.)

I'm a work of Olga Solomatina will decorate your library.

Even if you're a techie, and do not write nothing but posts on the forums. This book will save you from the "fear of a blank slate." You no longer have to weeks to muster, to write a report or a letter.

If you are a humanitarian, the "Writing is easy" for you must have (pardon the inostranizm). Personally, I will always come back to read, and the application "Write right" to use as a cheat sheet.

"Writing is easy: how to compose texts, without waiting for inspiration," Olga Solomatina

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