What color is the ugliest in the world and what its benefits
Health / / December 19, 2019
The most unattractive color for the person identifiedDoes this colour turn you off? company GfK Bluemoon commissioned by the Australian government. The researchers conducted a number of surveys, each of which has always "won" the same color. His name - Pantone 448C, and it looks like a mixture of marsh manure and excrement.
You will probably be interested in why the Australian government needed such strange study? The answer is very simple. It is through this color in Australia are struggling with smoking. According to another studyThe World's "Ugliest" Color Could Help People Quit Smoking, Used in the design of cigarette packs of color Pantone 448C leads to a progressive reduction in sales of these products.
Follow the example of Australia in 2016 called even the World Health Organization. it recommendedWorld No Tobacco Day, May 31, 2016: Get ready for plain packaging all countries to think of such a design of cigarette packs. This advice is already followed by several countries, including France, Great Britain, Norway.