Toothpastes luxury: is it worth spending money on them
Health / / December 19, 2019
Julia Kloud
Head of the expert resource for dentistry Startsmile.ru.
As there are luxury brand of cosmetics, wine and clothing, as well as dental care, too long ago we developed premium products, including toothpaste. But do toothpastes luxury better than ordinary tube from a pharmacy or supermarket? We will understand this issue.
What kinds of pasta
All toothpastes, regardless of their price, are divided into four categories.
therapeutic
They must have certain registration certificates and certificates are assigned to the dentist for medical purposes, and often include components in a higher concentration. Use these pastes can be only a limited time and is better not to "appoint" their own without consulting a doctor. It can be both premium and no.
bleaching
Pastes, which contain abrasives more efficiently scraping plaque from teeth than conventional means. Due to this, and achieved clarification. The premium pastas aggressive abrasives are replaced by substances that are softer, but just as effective.
For sensitive teeth
This paste with a minimum of those components, which cause pain and discomfort when brushing. This category includes many premium pastas: its manufacturer is focusing precisely on gentle cleaning.
Universal
Paste, which can be bought in any supermarket. Although in this category also have premium products, mostly universal paste inexpensive: just because they have to fit each person.
What is the difference premium toothpastes from ordinary
Brands that manufacture products for dentists, often developing a line connected to each other pastes rinses, gels, and so on, so the doctor can offer patients the most complete set of care oral. Manufacturers of mass products generally try to launch as many product lines as possible.
But the creators of the luxury pastes almost never produce the entire range of premium products. Instead, they rely on a very small range, sometimes consisting of 2-3 products, but their positioning as having exclusive properties.
The difference, which brings together almost all the luxury paste - is the presence in their composition ingredients that are not found in conventional products for oral care. They define the unique formula of premium pasta and its high price.
To develop formulas with special ingredients and produce in the luxury end of paste-class manufacturer must invest a lot of money in research, new scientific developments, the selection is quite expensive ingredients. Although it is not the last role in the creation of a "paste for the elite" plays packaging design, in fact, the cost of such pastes almost always determined by the cost of creating the product itself, with the lion's share of spending is necessary to carry out research. Especially if the manufacturer wants to use the previously applied component in the paste.
For example, now, some companies are developing premium-paste with included in the indicators of plaque on the teeth or special purple pigments that combines with enamel, give it a natural whiteness due to the contrast colors. Thus it will be possible to lighten the teeth without aggressive abrasive.
At the same time the development of the new formula is almost always accompanied by expenditure on registration patents on innovation, as well as on clinical studies, which must provide the manufacturer of pasta, obtaining certificates. A company that wants to get permission to release the product, should confirm the clinical evidence of all the properties of its paste.
What are healthy qualities in the premium pastes
Creation of new formulas and using unique ingredients has a purpose: the paste must possess a number of properties that distinguish it from the mass-market products.
Strengthening the enamel and gentle cleaning
The composition may include hydroxyapatite paste. This is actually an artificial tooth enamel, which is resistant to acids, is constantly produced in our mouth. The presence of hydroxyapatite enhances the natural enamel and protects it from destruction acids, helps to care for hypersensitive teeth.
Hypersensitivity often prevents qualitatively brush your teethAs a man with such a problem in pain when cleaning. In addition to hydroxyapatite, it helps to cope with theobromine, which is derived from an extract of cocoa beans. It protects against dental caries and also strengthens enamel, has antibacterial properties. Some manufacturers claim that theobromine in their properties can replace fluoride - about this in the next section.
Substitution of fluorine and fluorides
Another property that distinguishes a range of premium pastas, - absence of a part of fluorine and fluorides. Fluorine and its derivatives are important substances for caries prevention. In small quantities it increases the resistance of the enamel to the damaging influence of acids and fluorides increases its strength and density.
But an excess of fluoride can cause allergies and adverse effect on the thyroid gland, nervous and cardiovascular system. Also, too much fluoride causes fluorosis - Disease, from which spots appear on the teeth. For a person with fluorosis teobrominovye paste will bezftorovoy excellent alternative.
Special care for the implants
Dental implants is becoming an increasingly popular method of restoring lost teeth. For people that are worth at least one implant, created such a premium paste which aid in engraftment of the implant, reduces the risk of exclusion, improve the condition of the gums.
These pastes, despite their high cost, designed for everyday care. They may include, for example, oxygen in a high concentration, destroys even anaerobic types of bacteria, lactoferrin and the enzyme. These products stimulate cell regeneration of the mucous and gums, activate the local immune system, which is very important in the first months after the implant.
Also similar superior pastes are extremely low abrasiveness, i.e. contain no components which severely affect the teeth and lead to the risk of enamel erasure. In this case, an excellent job with pasta discoloration (stains on the teeth) and pigmentation - just due to the mild effects of enzymes and oxygen.
Are there fake premium pasta
It is a logical question: it is fake luxury perfume, Wine and clothes, so why not let fake expensive pastes? The more that the price of such pastes can be up to 15 thousand rubles.
In principle, the risk to buy a fake premium pasta is low: just because luxury toothpastes are less well known than the brand of clothing, shoes or wine. Respectively, and are buying such pastes much less than the status accessories and gourmet products. But still, if you want to buy is a premium pasta, it is best to do it in stores that specialize in professional products for oral care, or in the official sales offices of the manufacturer or his representative.
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