REVIEW: "The new digital world" - the story of our tomorrow

What will be tomorrow? Will the more newspapers and magazines such as we remember them from childhood? Will Assange enemy of humanity or is it the hero? Will the "smart house" for geeks exotic or common to all? If you at least once asked these and many other questions about our future and the technologies, which may make it the best and worse - a book that I now hold in my hands, just you interested.

Cover with words "The new digital world" It contains 2 more name, next to each of them - a small gray font. Authors - not futurists, visionaries or coaches. this book wrote Eric Schmidt (chairman of the board of directors of Google) and Jared Cohen (Google Ideas Director). In it, in addition to analyzing the current situation and the available facts and trends, there is nothing else. No dreams or illusions, rather - to get rid of the rainbow picture that the authors themselves draw in the first few pages of a "home Future "and the world, where all the devices, medical technology, and even things and objects are adapted to your personal preferences and life needs.

It is most urgent - and at the same time most fascinating - book ever written about the impact of the digital age at our world. It is realistic and at the same time extremely optimistic book - a sort of installation wise and surprisingly interesting.
(Walter Isaacson, author of "Steve Jobs" and "Benjamin Franklin")

Honestly, I did not read the book yet, but I read a week: not because I am lazy, but because "The new digital world" - a multi-layered and structured work-study on the reality of the digitalWhich surrounds us, even if we do not belong among the hardcore geeks. Here, every page would be desirable to disassemble further. The text is replete with references and examples, many primary sources, many analogies and analysis of how certain situations and trends of modern informational, economic and political realities affect our future (and - very soon, even within the next a year or two).

Interesting observations from "the New Digital World"

There is a Navalny and Putin; Obama and Assange; Ukraine and Europe; Russia and Asia; Technology, and books; tabloids and television; books and policy - huge fanciful picture of modern media and information space, penetrated formation and advertising, and arms medicine, navigation and literature, designs and science. All this is like a giant mosaic that we can lay down or break - it depends on how you let us use all the instruments, and the temptations / possibility of "numbers".

One side, in the book a lot of facts: It is a real reference guide to the modern world in terms of computer technology and online communications. On the other hand, is not less than a third of the book - projections and scenario-buildingThat can develop in any direction. Development depends on each of us, the idea we are trying to convey to the authors.

Important lessons books from Google's top managers

• Technology so quickly changed our lives that it is difficult to predict whether something impossible for us and familiar to us in ten years will remain.
• Mobile phones and related technologies - the main tool of development and trade, and payments, and medicine, and entertainment in modern countries, regardless of their political system and economic features.
• With the emergence of new opportunities and new threats appear. Monitoring and tracking of Internet users data - only the lesser of the potential evils.
• An important aspect of - the education of children in the realities of the new economy and virutalnoy digital world: how to defend and protect what is worth doing and what - no.
• And she will acquire a digital identity of each the same meaning and functionality as our real off-line identity.
• The leak in the new world is becoming a new engine of development and transformation of the information, new media forms and transforms the traditional media channels, politics and social life, too, change.
• So many problems facing today traditional media. Transformation of the tabloids and the emergence of hybrid media under the patronage of eminent journalists, celebrities and philanthropists - is only part of the future media landscape. And there will be "digital stringers" (who they are and how they will work, you will learn by reading a book).
• War Information and the usual, but with the use of information technology, are not going anywhere, unfortunately. But here's how to stop them or affect their progress in using new technologies - will also largely depend on each of us.
• And the economy has changed dramatically (it has already begun to change), although opposition from banks, government and even the entire international structures will persist for some time, because the conventional off-line tools will partly overlap with the new, and intangible digital.

To read

Usually I'm here identify several categories of future readers that the book of the review will be interesting and useful. But this time, read this book, I advise the same category.

Everyone should read it. None of whom would not have touched our existing and future digital world. Whether you are a pensioner, marketing, student, hipster, blogger, an engineer or a taxi driver, a journalist or developer, writer or musician - digital technology, directly or indirectly, you can see and use each day. In the future, they will only get bigger (at least, if the future will not belong to some fundamentalists the medieval church doctrine - and how to prevent a return to the Dark Ages, you just learn from this book. After all the possible risks of usurpation of power and state control on the part of all political and social forces are also explored in great detail).

If our future is linked with the "number" - you need to be alert to the possibility to use constructively the opportunities that it brings us. That's why Schmidt and Cohen's book, I advise you to read all of those who have such an opportunity. And be sure to read to their friends and colleagues, their parents or younger brother / sister. After all, we are part of "the new digital world." And it depends on us, will come true if only positive forecasts from its pages or part of the negative and also find their place in our tomorrow.

"The new digital world," Jared Cohen, Eric Schmidt

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