REVIEW: "Effective business proposal. A comprehensive guide, "Denis Kaplunov

Commercial offers do not work! Sure?

A waste of time and money! Indeed?

Letters in white envelopes nobody reads, "unprecedented proposals" are sent straight to the spam! And here you are right. Such is the fate of bad commercial offers (KP).

Keyword - bad. The author writes about the good. Working commercial proposals.

The author is Denis Kaplunov - a successful copywriter, a member of the Association of Internet Marketing and Web developers. About him and his achievements more can be found at personal blogOr by visiting one of his seminars. I will add only that "Effective business proposal" - the second book of Denis. The first ( "Copywriting of mass destruction") published two years ago.

Who should read this book?

At school, all wrote essays. In this case, 50% did so with difficulty, if only to put the "three ways" and behind. Of these, probably, went excellent programmers, engineers, and other useful "techies."

Another 40% are not particularly strained: his passage, Belinsky paragraph - good work in haste. So did most of the current managers of all stripes, and links.

And only a few (10%) enjoyed writing, and "five" was a matter of principle. Dear journalists and copywriters.

So, Dennis Kaplunov convinced that an offer can make any - from the person falls into a stupor at the word "write" to the inveterate scribbler. I emphasize: not anyhow a manual and good running.

Copywriters are not born - they become. And the easiest way to them to become the leaders of firms, sales managers and promotion. In short, people who have a direct relation to the goods and services offered on the market.

Why? It's simple. Commercial offer - it's not a nice text about the company. It is a powerful trading tool. Stylistic and punctuation and spelling components are secondary. The main thing - the market laws. And who besides you, knows your product better, who is a keen sense of the needs of your target audience?

If your answer is - "a professional copywriter," that I have two bad news for you. First, your business problem (someone versed in your product better than you ?!). Second, prepare money.

Why should you read this book?

The first reason I called. Noticed? Correctly. Independently written quotation = tremendous savings. Moreover, not only money.

You do not need to involve a third-party specialist, fill out the brief or to explain the nuances of business by word of mouth. Won at least a week of time. You do not pay a fee. You do not have to consider, reject and re-consider options for KP. Nerve cells will remain with you.

In addition to his managerial talents you add new knowledge - the art of preparation of the offer.

The author pays attention to both the theoretical basis (CP types, their structure, style, and design) and practice (many examples, including "how wrong"). Especially good chapter about the Offer, price and call to action.

Of course, the guru of the offer after reading one book you will not, but you will have a Solid foundation. Some of your colleagues can boast?

So what do you get by reading this book:

• money saved;
• new knowledge and skills;
• unusual experience;
• independence from external experts;
• work offer.

Not bad, right?

Summary

Denis Kaplunov book is worthy of attention. Its goal: to increase your business performance and minimize costs. After all, an effective business proposal - that sells goods and services, attract new customers and partners.

Create a manual - you can. Not 5, because 25 times out of your pen will come out high-quality text. And you will stand out significantly from the competition.

Should I buy a book copywriters? Beginners - no doubt. I repeat: the head of the Offer, the arguments prices and stimulate the client to act should be read as a textbook paragraphs, taking a sample of any product, and writing to his MP.

As for the more experienced writers, I do not know. Perhaps Denis Kaplunov not open them American. But only a fool does not seek to know the opinions of colleagues.

Even if after reading the book, you do not throw yourself to write business proposals, you do not spend time in vain. Thoughtful reader can gain for themselves a lot of interesting facts from the marketing sector.

And most importantly - enjoy. Brushwork author very pleasant and democracy. Denis clearly represents his (fabrications) point of view, but not impose it. Reading easy and enjoyable.

As they say, open book "for efficient commercial offers" right now and get 5 hours of fascinating reading. :)

"An effective business proposal. A comprehensive guide, "Denis Kaplunov

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