REVIEW: "Business in style Virgin», Richard Branson

You are already familiar with the materials of Richard Branson, who wrote the authors Layfhakera "Tips for Small Business by Richard Branson, founder of Virgin», «10 secrets of success in business by Richard Branson», «Libraries outstanding people: Richard Branson». Yes, Richard Branson - not only a successful businessman but also a person with their own special views on life, which has a lot to learn. That's why I wanted to read his book "Business in style Virgin», of which today to tell you.

The book will be of interest not only to those who want to open their own business and make it successful. It will be useful for everybody: those who can not decide to leave the unloved work or radically change the scope of their professional activities, and those who want to turn a hobby into favorite work. This book is not just about business, but also about life in general - about relationships with people, how to cope with setbacks and do not be afraid to take risks.

Important lessons from the book by Richard Branson

1. Do not be afraid to throw something that does not bring you benefits

Virgin Group comprises 400 companies in various fields - this is a recording studio, and airline and mobile phone operator, and much more. But not all undertakings Richard were successful: the case feil, and often. The horse died - with tears. This proverb is perfectly applicable to the business: if it does not bring you nothing but expenses, killed nerve cells and other hell, throw it and start something else. The failures there is nothing wrong - is that from time to time happens to any man, and do not mistake the one who does nothing.

2. Do not hesitate to stand out from the rest

It can learn from Richard - a man who often affects those around her outrageous behavior. Your business must have a chip - the distinctive features that will help you stand out from other companies, spinning in your area. It is especially important to consider this when you ask for money from investors, because you have to convince people to give you money for the project and they have to be sure that invested in something really unique.

3. Team - your all

People who come to success and begin to bask in the glory, often forget that they are not just made yourself. If we discard the sage advice of competent teachers, family members, friends and acquaintances, you will have the most important thing - your team. It is your main resource. You repair the equipment that broke down, and buy new tables, which collapsed under the weight of the office of cacti and Army cups of coffee. You will earn money spent unwisely or simply wasted. But a talented employee who has decided to leave your company, you can not simply just like to replace even more talented, which is to find th. The main goal of any entity included in the economic relations - profit, but do not forget that the money people make.

4. Do not be afraid "to fight with the big boys"

If you did not choose "Blue Ocean strategy"Then you will have a lot of competitors. And these competitors in the market longer than you have more experience and connections, and many "buds" who taught their wits, and that you only have to fill. However, such competition Mighty should not frighten you, do not forget about what you have and advantages.

Thanks to our modest size - we had a few sides - we can provide customers with such a level of service which the larger players were not able to provide for their entire fleet. For example, the first-class passengers from the house to the entrance to the airport and back dovozil complimentary limousine. Our competitors, decide they'll get ahead of Virgin, would have to provide this service in all countries where they fly, and not just on a couple of routes. Them it was not too expensive.

Richard Branson

5. Age - is not important

Many employers have a bias - they send employees in the age of retirement or, conversely, do not take in the state of those who are younger. However, they forget the main thing: is not important date of birth, and the skills and abilities. If young professionals the situation is not so bad, it's with older people all complicated: Employers send them to retire, and with them out and store of knowledge, skills and invaluable experience. Not very good at it, right? Do not cut straight from the shoulder, remember that there is always a way out.

One solution - to provide a more comfortable working environment. Offering part-time job for several people to distribute the amount of work provided at one rate, be flexible with a longer vacation.

Richard Branson

6. Know how to listen and to hear its employees

Any talented leader - a great psychologist and a person who is always open for communication with their subordinates. Learn to accept criticism, even from those who are considered inferior. And be sure to discuss your decision with your colleagues, tell me, why did you decide to do so, and not otherwise.

You must speak to the people from the height of his authority, but without the bombast and bullying; represent simple concepts that they can put into practice.

Richard Branson

7. Personal meetings should be a priority

Technology steps forward by leaps and bounds, and we prefer to send an instant messenger, and not to talk to someone in person. Because of this, we spend a lot of nerves and complain: "I sent him three messages, and no one he did not answer, though I know that everyone has read." In this one short conversation it would all instantly allowed.

If these leaders tried to walk and talk, and do not write bukovki and complain, they all decided to quickly and without stress, save time and effort.

Richard Branson

8. Success ≠ big profits

Money - poor measure of success. As, however, and the glory. And the main indicators of success, here they are:

Success in business is best measured by whether you have created something than can truly be proud of, and if you change something in the world.

Richard Branson

It's not all about what Richard Branson says in his book - everyone will find something that will be useful to him.

Do not be afraid of failure, learn to look at everything with a healthy sense of humor and never underestimate the people around - perhaps it is important not only in business but also in life in general. When you read the book of Branson, it seems that you talk with someone who lives a full and interesting life. Some tips to follow immediately want to start, and for some time had not yet come. In general, the book Branson - not just a business product for those who want to become successful entrepreneur, but also the amazing story of an extraordinary man who shares his views on this crazy world.

"Business in style Virgin», Richard Branson

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