REVIEW: "A revolutionary product," Guy Kawasaki and Michelle Moreno
Books / / December 19, 2019
From the moment that the word "evangelical" has a new value, IT world has changed. Smartphones, tablets, computers - now even for ordinary people this is not an empty phrase. And for all it's worth just to thank those companies that realize in time that the marketing and advertising do wonders pohlesche than miraculous icons. And evangelicals are an integral part of these miracles.
Guy Kawasaki was one of the first employees of Apple and worked there from the time when the iPhone and iPad were empty words, and IT world was ruthless and merciless to its users, when the amount of RAM in the computer is measured in kilobytes, and color displays were considered gimmick. After leaving Apple in 1995, Kawasaki not only opened his own company, but also became a popular writer published a dozen books. On one of them will be discussed today.
"Revolutionary product" - a book, which talks about how to make a really worthwhile product that will change the world. Also, the author tells about the time spent at Apple, the creation of the first device and of a rift within the company. All this is read in one breath, because this is something that many people want to know, but can not, because of the strict security within corporations. But Guy Kawasaki removes inhibitions! :)
You should make every effort to create something in that someone will fall in love.
Perhaps it is this rule are guided by the company creating and producing their products. It is not surprising that it is Apple evangelist wrote a book about the creation of the revolutionary things, it is this company has been able to revolutionize the world with its products. And more than once.
"A revolutionary product. How to create and bring to market, "Guy Kawasaki and Michelle Moreno
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