REVIEW: "Platform: how to become noticeable on the Internet," Michael Hyatt

Michael Hyatt wrote an excellent "step by step guide for anyone who has something to say or sell." But also for those who does not know and does not know how to create around himself or his audience of the product, does not know how to talk to her, to keep and expand it.
Give it to all those who think that it is enough to be a good specialist, or simply make a good product. This book will dissuade them and help to successfully move forward.
Also I recommend this book to those who have recently been blogging. Something useful you also will gather.

Why you should read the book: it contains specific examples of human life, who has served as CEO, and now - Chairman Board of Directors of Thomas Nelson Publishers, one of the largest publishing houses and book-selling companies in the US, Moreover, Michael - a successful blogger and lecturer. In general, he knows very well what he is talking about and provides many of the chapters of tips based on their experience.

The book is divided into 5 large pieces that will guide you through each stage of the promotion of a product, service or person: "Surprise your customer", "Get ready to enter the market", "Create a database", "to expand its influence," "will allure her tribe". Each part is divided into mini-chapters, and they should use it as a step by step guide.

Your product or service should be not just good, but the best, unique. Only in this case you will have a chance to express themselves to the world. Are important details such as your appearance and naming the product / service:

All the great names are created using PINC strategy. This means that they all perform one of four tasks: promise (promise), intriguing (intrigue), determine the need (need), or simply describe the content (content).

You will learn what the "elevator pitch" and why it is important:

Remember, a second chance to make a good first impression of you will not.

Learn how to use the blog and social networking to their advantage, learn to blog, learn how to write in the blog regularly, efficiently and quickly learn how to deal with a creative crisis.

Bottom line: take a book as a handbook. It is extremely easy to read. Your only difficulty will be to implement the advice of the author.

"Platform: how to become noticeable on the Internet," Michael Hyatt

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