REVIEW: "Rice storm" - dozens of techniques of creativity
Books / / December 19, 2019
We mistakenly believe that creativity - is a skill that is only necessary for people of creative professions. The word "creativity" comes from the English create - «create» and refers to any act aimed at the creation of something new. You work in a steel mill and try to come up with a new way to steel production? You are a creative person.
Therefore, "Rice storm" Michael Mikalko - one of the rare examples of the book that everybody needs. The more the new will create each of us, the faster we will enter into a bright future.
Michael Mikalko
One of the leading experts on creativity in the world. The organizer of a group of scientists and NATO experts are working together on the classification and study of creative thinking techniques. Its development have been successfully used by many companies around the world. The author of several bestsellers on creative thinking and brainstorming.
Mikalko track record makes it clear that the book will surely be useful information and not enough water. The way it is. "Rice storm" - a collection of science-based techniques, puzzles and games that help to learn how to come up with new ideas in business and life. Mikalko also explains how the creativity and what we can do in order to think outside the box.
A book for "monkeys"
According to Mikalko, there are two approaches to everything going on in our lives. He calls them conditional approach kittens and monkeys. In times of danger starts meowing kitten, beckoning mother who carries it in a safe place. Cub monkey, on the contrary, he quickly rushes to the mother's back, which feels safe.
The book is suitable only for "monkeys." For those who are in a difficult situation, not plaintively asks for help, and he makes every effort to achieve a result.
The secret of Leonardo da Vinci
Who will read the entire book, immediately finding the content of the secret of creativity of Leonardo da Vinci? I'm not sure. Seeing the number of pages (285) I immediately went to her to find out what is the secret of this genius, to be honest, not really something hoping.
It turns out, a way to create new ideas in the Leonardo da Vinci really was quite unusual. He sat at the table, put a piece of paper in front of him, relaxed and closed his eyes. Then streak paper arbitrary line without opening his eyes.
At the end of "procedures" by Leonardo da Vinci he opened his eyes and tried to find these scribbles something worthwhile. Sometimes so new ideas were born. Mikalko reinforces the importance of such images in the thinking of Einstein's words:
Albert EinsteinThe words as they are written or spoken, apparently, did not play a significant role in the mechanism of my thought. In favor of more or less clearly the images as elements of thinking.
A rather unusual way to find new ideas, but I see no reason why it can not work. I often find myself inventing something new, already lying in bed or while in the other, it would seem, is not working. Leonardo da Vinci method is far from ideal way to become creative, but then we're not finished with this book.
Salvador Dali Surrealism
What do you see in the image on the left page of the book? I specially photographed it too far, as this is the key.
Because of the stretched and distorted forms are not immediately clear, that is the letter "E". If you did not manage to see her here, try to move away from the screen. However, as soon as you notice it, you will be very difficult to escape from this image - you can no longer see the abstract shapes. This focus - a good example of hypnagogic images. This visual or auditory images, uncontrollable, or attempts to act consciously.
Perhaps the most famous person who used the hypnagogic imagery in his work, was Salvador Dali. His method was rather unusual:
Dali sat down in a chair and put on the floor a tin plate. Then he took an iron spoon in her hand and held it over the plate. Completely relaxed, he began to doze off. At this time, the spoon fell out of his hands and uttered a loud sound from hitting the plate. Daly woke up just at the moment when consciousness begins to slip unusual and bizarre imagery.
Perhaps the method of Dali is not the best. But this is a good explanation for why the unusual ideas often come to us when we begin to doze off or fall asleep. Hypnagogic images - a subconscious response to anything we have ever seen or heard.
"The Book of the Dead"
Finally, the third way to develop creativity, I remember more than others. It actively applies Michael Ray, a professor at Stanford University. Ray tried to prove that the images, not words allow us to come up with something new.
"Book of the Dead" - a technique based on hieroglyphs taken from the book, which the ancient Egyptians were placed in the tomb of the deceased. Scientists still could not decipher the majority of characters. And we are just at hand. Here's what Ray offers:
- Specify the task.
- Select one of the three pieces with the characters.
- Relax and drop the unnecessary thoughts. You can meditate.
- Imagine that the selected fragment has been created in order to solve your problem.
- Look for the answer to her every characters, their sequence or entire lines.
Mikalko remembers the teacher who wanted to correct their financial situation. Pondering the idea for their own business, he turned to the "Book of the Dead." While viewing the selected fragment, he saw a water hieroglyph three laps between the two lines and the person who is holding something in his hands.
Circles and the water reminded him of oysters, line - of oysters in the package, and the person - gifts and vacation. So he had the idea to create a service delivery oyster lover on Valentine's Day.
Allow your imagination to do what it does best - to link different, at first glance, things. These associations help you come to the idea of which you initially did not even think.
Creativity can be learned
The "rice storm" gathered dozens of logic games and ways of thinking is wrong, like everyone else. After reading them, you will see patterns that combine all methods. This will help you to understand one important thing:
You are already creative. It remains only to convince himself.
For this purpose and need a book. It is worth to pay tribute to Mikalko: in the "rice storming" virtually no unnecessary information, and one that a stretch It can be called such, is designed for entertainment and allows the brain to relax after a complex logic puzzles.
"Rice storm", Michael Mikalko
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