REVIEW: "The genius to order" - my wake "sleeping writer"
Books / / December 19, 2019
Marc Levy
President Levy Innovation LLC - a consulting company that develops unique marketing strategy "for the client." Columnist New York Times. He is fond of tricks. Collaborator, off-Broadway show «Chamber Magic».
Sometimes you have is this: an urgent need to prepare a large article on the important subject under discussion - a single line you write are not able? Or head of the department requires to make an hour a list of ideas to promote a new product - and in your head is empty and quiet as on the kitchen table after the general cleaning? And even worse - if your own project requires your attention and your new proposals, and you have already exhausted in search of something new and think that finally stuck "at an impasse". And what do you do ?!
Free writing - free writing - the author considers not as a regular stream of consciousness, as well as a new way to generate ideas and organize your thoughts in your own head.
How does it look? Take a pen and paper - or open the laptop if the paper you have at school developed a mistrust - and write. You write whatever comes to mind. "Just like that ?!" - you ask incredulously. Yes, that's right. But it is not simple: Free writing has its own rules and nuances; In addition, the development of Free writing technique teaches us something about what offer to talk separately.
Lessons Books Marc Levy
1. Free writing - as already mentioned - is a way to generate ideas. The standard brainstorming it is different in that here in the role and the generator, and a commentator ideas - you.
2. Do not use sverhusily - and the results will start to appear one after another. Think Free writing as a "sporting event on the contrary."
3. Free writingBesides flow words transferred onto the paper or screen represents way to associative search for your inspiration. To select and record valuable ideas in this thread have to generate a large amount of "verbal garbage". If your mind will act intuitively, often do not keep up with the speed of writing you - oddly enough - You will get more results than if you will think about every sentence and carefully withdraw each letter.
4. Free writing something akin to a sprint in the race; and therefore it needs a timer, clear the timing of time (10 to 20 minutes, in some cases, - a couple of hours). Control over time will give you a definite purpose to which you have to "finish". When this timer is best to take silent: the ticking of the clock does not fit you.
5. Do not take the Free writing like writing in its purest form. It did not really work, and the way the restructuring of thought processes and create the soil to search for new ideas. So do not decorate the resulting text: use kitchen slang, abbreviations and torn offers. The main thing - that you feel comfortable to express their thoughts.
6. Developing the idea on paper, be careful not to stay within a certain selected script (Notional or real situation that you create blurts in the text), but just keep logic. The set of final options to which you eventually come if you do not hold on to the script (because you're not a story, but just Feed your mind) - and so, a lot of the final version may be more than reward you for taking on Free writing time.
7. Use as a generator of ideas questions to himself. They - effective switches your attention. Every time when the attention switches to this question, you start looking for a new answer to the old question.
8. Another valuable component Free writing - is aiming our thinking. This technique is familiar to all of us from school: remember essays on, begins the headings "If I could change one thing in the world, I would ..." "If I received state "," How do I see myself in 10 years "," What is happiness? ", and other similar topics open for literature lessons, social studies or stories. This technique works well in adult life outside of school and university classrooms; but for some reason we rarely use them.
In fact, advice and lessons in the book of Mark Levy much more. And if you follow them, then this itself can be a genius almost around the clock: the only question is one - do not bother if you still write? :)
To advise to read
Copywriters - the first who comes to this book directly. When in the "Jobs" any company or recruiting site, I see the line "It takes a copywriter imagination "- I understand that in fact because imagination is every adult person without mental anomalies; just copywriters eventually be written with and begin to think that they no longer have any new ideas, but it is not so.
Marketers and sales managers in large companies and projects - second in line to be read. "Take it all in and will do peregovorku storm" - familiar? Now for an effective assault in peregovorku can take only oneself, paper, pen, and half an hour (unless of course, using pickups and tips by Mark Levy). I think your boss will appreciate the growth of your personal effectiveness in the search for new ideas and suggestions.
Students and young people working in civic associations and non-profit organizations- The third group of people, which I would recommend to read "genius on the order." It is believed that "reinvent the wheel" there is no need, and therefore it is better even in the charitable, social or organizational activity using knurled scenarios and tested themes. How about to create another (no one needs to be honest), Organization for Animal Protection, create... oragnizatsiyu greening the city, the development of cycling infrastructure or organization of active play in nature (from the bowls to the villages and rounders)? How many ideas and small, but important challenges lie right under your nose, and require not so much effort and attention to address them? If you are still in doubt - try to write down their ideas and observations after the book of Mark Levy. And what exactly are you able to change the life of the city, district or university radically?
"Genius to order. Easy way to find creative solutions and ideas ", Marc Levy
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