REVIEW: Marketing without a budget
Books / / December 19, 2019
Publisher "Mann, Ivanov and Ferber" famous that produces high-quality business literature. In this case, even a book written by one of the "founding fathers" of the publishing house, Igor Mann.
She has earned my attention just by the fact that the publishing house holds in my opinion a successful marketing strategy, creating an image of the most useful publishing in this area. But let itself book.
In order not to weary you, I just say that the book is worth your time if you can influence the marketing strategy of your company or have your own business that would like to "roll out". Moreover, such a thing may be just your blog. If you approach the matter seriously, the advice from the book will be useful. The only question is whether they will be repaid in the case of a blog? But it's up to you.
This book is primarily written for the owner, shareholder or the company's top manager (small and medium business), which is interesting learn which online marketing tools to use when there is no budget, or virtually no, or just do not want to spend money on marketing.
Igor Mann
I would encourage you to consider the book as a collection of tips: it has no associated "story." But you can easily select the contents of the area where you would like to make a breakthrough. This is a business directory, a kind of counselor and file "tricks" that can be consistently applied to improve the marketing of the product or yourself. Articles have a clear structure, which makes it easier to obtain information at the inconsistent interpretation.
Little things - this is important. The strength of the little things that a lot of them. Collect more "chips", quickly to implement them, and you get such an effect, what would not even from the introduction of costly and long-term project.
Many of the tips may seem obvious to you, other friends, the next - Sheepish. It is important here is not your attitude towards them, and the experiment and its results. They should be. Before judging - try. My advice: read the book quickly once (it is short), and then write down the area where you need to move in the first place, and select board from which you start. After a time, go to the next area or advice in the same area.
Igor Mann, "Marketing without a budget"
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