REVIEW: "Ogilvy on Advertising," David Ogilvy

Book by David Ogilvy "Ogilvy on Advertising"- the bible of advertisers. But today we'll talk, than it can be useful to people in advertising are not involved because it relkamisty exactly have read, perhaps more than once. The first argument - a book about the great people in a particular area - always helpful, these are motivational batteries that will give you a rather strong kick in the fifth point. You will understand how you can just get yourself if you do not be lazy.

Argument number two - workout for the mind. Here you can switch from the familiar to you on the field of a completely new, understandable to you as a consumer, but a look at the ads from the "kitchen". It certainly will give you inspiration and fresh ideas for things that you do. Perhaps you begin to write better letters to relatives and friends, who knows :)

For reference:

David Ogilvy copywriter named the best of the world, as well as including the publication of French Magazine in the list of people who have made the most significant contribution to the global industrial revolution.

Maybe I rushed and advised to read this book to people who are not involved in advertising. But many tips that you see here, are relevant for any industry or business:

- Never let the two of the people doing the work, which could handle one.

- Never call people to his office: it always frightens them. On the contrary, themselves to visit them in their offices - without warning.

- If you want results - communicate in person.

- Never allow yourself the luxury of complaining to anyone for anything.

Here you will find a lot more simple tips. This is one of the books in chips - just talk about the complex.

If you have customers, the tips on how to communicate with them and build a relationship that will be useful to you. If you have a business, you will learn about the importance of research and that only rely on guesswork and intuition rather recklessly. All this is provided with bright and interesting examples of life that transforms the book from a practical guide to the fascinating documentary about key personalities and brands of the time. I advise you to look after reading series on advertisers - "Mad Men».

A useful tip or why this book should fall into your hands

Why this book was personally in my hands: I love good examples of good advertising and texts and slogans. In moments of creative stupor, I like to look at something really cool, whether it's a slogan, text, a successful packaging or something else. It helps to reboot and acts as an invigorating shower.

Warning

There is a strong likelihood that after reading this book, you will want to work in the advertising field. Be careful.

If you are at the start and think about how to dedicate his life to advertising, this book is for you - must read! You will be able to decide on a profession in advertising (the whole chapter) and gradually immersed and learn about all the marvelous world of advertising more.

afterword

I think you've already made a conclusion, reading the book or watching it. I also want to once again say thank you to the publisher "Mann, Ivanov and Ferber"For the given book.

"Ogilvy on Advertising," David Ogilvy

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