REVIEW: Slide: ology, Nancy Duarte
Books / / December 19, 2019
How often do you face in your work with a good presentation?
Bad presentation - the scourge of modern Russia, and it's not a secret.
But if you're interested in this book, so think of the minority of those who likes to do everything awesome.
Here is a review of the book Slide: ology Nancy Duarte.
Special thanks for her release in Russian I want to say the business literature publishing house "Mann, Ivanov and Ferber" and translator Elena Smirnova. Another book with a good efficiency in the treasury, that is on the shelf :)
Quote
If Abraham Lincoln were alive today, one of his famous sayings could be the following: "Many are able to withstand the blows of fate, but if you really want to test a man's character, give him a Power Point». It is with this phrase begins the book Slide: ology.
usefulness
A lot of useful practical information: the creation of ideas, feeding presentations, types of schemes, background, color, text, layout, animation, templates, layout elements, work with images, technical aspects - all considered and chewed down to the smallest details.
But what pleased the most, because it is a detailed analysis of the creation of the palette and work with typography. Also the head about the creation of templates (a kind of table presentation styles) and about bases of illustrations and photos to your area of business.
Affected the preparation phase, which we have no-no and forget. The old-fashioned do everything the day before the event. Or have dozens of presentations disjointed style that has nothing to do with the brand of the company. Do not be surprised that the chapter on animation, we take lessons from the movies "You create a document, or a stage production». Inspiration for ideas and for their implementation author draws from everywhere.
More from the book, you'll learn why it is better not use bulleted lists. You see the presentation of the ecosystem. You understand your target audience and your brand characterize with a few verbs and colors. You learn what "slaydument"And this is likely to stop you wish to create such hybrids slides and documents. The world will be a little better.
Nancy is not fixated on themselves and actively advises books fellow competitors. The Slide: ology many useful examples, reference materials and good presentation. Links will occur as text, and a separate unit at the end of the book.
Association
Somewhere in the middle of the book there is an association with the name of the movie "I - a legend". It comes from the fact that the author of the book, Nancy Duarte, delves into everything that can be the case for the presentation and each time digging deep. As you read, "I - the legend" is transformed into "I - speaker", "I - the director", "I - the designer", "I - marketing" and many other roles. Nancy Duarte itself - a legend in the field of creating presentations. She has worked with a dozen of well-known brands (cm. portfolio) And has accumulated a huge store of knowledge in the field of creating presentations.
The only drawback of the book, in my humble opinion - is that a significant part of it is given to believe that it is worth make high-quality presentations, and repeated recurrence of this thought (Hey, I read this book just because I want to make them it's better). «The first step - admit that you have a problem. The second - to realize that your slides completely out of your control.»
Helpful advice
Use this book with the book Gandapas "Kamasutra for speaker».
Reminder that was supposed to be at the very beginning
«Create ideas, not slides».
Slide: ology, Nancy Duarte