5 secrets successful presentation from Guy Kawasaki

To attract customers, business partners, investors need to properly tell about the product. One of the most well-known Silicon Valley speakers Guy Kawasaki has developed the perfect guide for you.

Establish contact with the audience

From the beginning and until the end of speech is necessary to control the situation. Take the first 5 minutes trying to attract the attention of the audience and help them concentrate. Ask three questions:

1. How long can I take away from you?
2. Which three things would you like to hear first?
3. I can show you the first presentation, and then be happy to answer all your questions?

So you show the audience that the most time to learn that people know about your product, and configure them for the presentation.

Take exactly one minute on self-presentation

Imagine your company clearly and very concisely. Just a few suggestions should give a complete picture of your activities in the market.

Do not waste your time on impersonal phrases like "We keep up with the times", "Our product meets the bold ideas of functionality, "" We have created something totally revolutionary and unique "and so Further.

A few days before presentations Gather your family and friends. Set the timer for exactly one minute and talk about what you're doing. Ask the participants to write on a piece heard and verify that you want to convey to the audience.

Follow the rule 10/20/30

It's simple. Presentation should consist of slide 10 and hold for 20 minutes, and the text must be typed 30th pins. That's what should be on the slides:

1. Company name, email address, and phone number. Plus, those same three questions to establish contact with the audience.
2. The problem and its solution. How your product can make life easier for the consumer.
3. The essence of the proposal. The audience should understand what you are selling and how it works. The details are not necessary to go.
4. Magic technology. Convince the audience that the idea is feasible technically, and tell us about the secret ingredient that makes your product unique.
   

   If one picture is worth a thousand words, a prototype replaces the 10,000 slides.
   

   
   Ideal if you have a beta version of the product and you can demonstrate its functionality.
5. Business model. Tell us, who is already using your product, and that brings you profit.
6. exit plan on the market. Tell us about your marketing strategy.
7. Competitiveness. Give a complete picture of the situation on the market: key players, what positions they occupy at the moment. In no case do not speak badly about competitors.
8. Team. Tell us about the main figures of your company and the investor. Show that you have enough resources to conquer the market.
9. Financial outlook and key performance indicators. Bring plans for the next 3-5 years, will cover all important figures: the potential profit, sales ratio, an indicator of advertising effectiveness and so on.
10. Current state of affairs. Outline in detail the positive dynamics. Explain how you are going to spend the money, you want to get.

A prerequisite of a good presentation are great characters and a minimum of text. So the slides will not distract from your speech.

Use simple fonts, single-level lists, graphs and charts, and forget about the animation.

Rehearse

Read the slides can not. So have narrate. On average, to achieve the perfect result, the person is required not less than 25 repetitions. As an audience fit colleagues, subordinates, relatives, friends or even a pet.

Begin powerful, lay out the cards, spurs the imagination and impressive finish!

Remove Video rehearse your presentation. If you can look at it without embarrassment, you're ready.

And, of course, be ready for anything

Suppose you rented a hall for meetings with potential customers, future business partners, sponsors. Even if the landlord is engaged in the technical side of the issue, it is worth to play it safe and take a spare laptop adapter, print, presentation and throw it into several flash drives. To be ready for every eventuality.

Even more tips to entrepreneurs - in the book "Startup of Kawasaki. Proven methods start any business».

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