The library marketer: books that are worth reading

We have already shared with you a selection of books that will be useful:

• copywriters;
• athletes;
• heads;
• designers and artists;
• creative people.

Our new collection of books will help replenish the library professional marketers. If any of the books you are interested in, then click on their name - so you can familiarize yourself with the reviews that wrote the authors Layfhakera.

If you ever give up on marketing, then this book is for you. Michael Stelzner believes that in the current circumstances, people have learned to ignore the great traditional marketing gimmicks. In this regard, the author proposes to look for another lifting force for the business.

Lift - a way of the company's development by attracting the audience's attention with the help of valuable information, work with third-party experts and reduction of advertisements. The main objective of this marketing strategy - build trust in his company from potential buyers.

Michael Stelzner

It is about how to master the lifting force and learn how to get customers in the era of the Internet, you will learn from this book.

The book will be an indispensable tool for people who have recently become engaged in email-marketing. You'll learn where to get the subscriber when and how often to send the newsletter, learn the rules of writing design, types letters and cases where the appropriate sending a particular type of writing.

The publication will be interesting not only for beginners - people who already have experience in email marketing, also will open something new for myself. Each chapter ends with homework that will help you fix just read into practice.

It is important that your subscribers believe and trust. The abundance of advertising causes rejection, obsession - repellent. Try to benefit the subscriber, and it will pay back in the same coin.

Dmitry Cat

Each buyer - your potential speaker.

Andy Sernovits

From this book you will learn about one of the cheapest and effective forms of marketing - marketing sundresses. You will understand how to make people talk about your company or your products; learn how to create viral threads; familiar with a term such as "pure index of support", and examples of successful implementation of the presented techniques.

Book for beginners in digital marketing in which Damir Khalilov sort through everything you need to know and be able to SMM-specialist. Here you will find the secret of wow-effect that would help you in a few days, collect a million likes, and subscribers to repost, but reading the book begins SMM-manager - it's worth edition.

The book has an interesting feature: as examples, the author does not result in any foreign brand - only the Russian companies and campaigns.

The author - a professor at the Massachusetts Institute of Technology, which for many years engaged in the study of behavioral patterns and characteristics of human behavior.

If you want to understand why your customers choose one product to another, than they guided and they are more likely to behave in a particular situation, you should read this book.

"Behavioral economics" is full of experiments and stories that allow you to verify the effectiveness of techniques presented in the book and laws.

The book, which is useful as a Marketing Manager and Marketing Manager.

Nothing leads to bad decisions as often as the inability to listen.

This book will teach you to listen to colleagues and customers and, accordingly, to find common language with them, to avoid omissions. In addition, here you will find methods that will help you make the most of what he heard. After all, 90% of all problems can be solved with words.

Another book dedicated to the word of mouth as one of the most effective channels of raising awareness of your company and increase sales. From the book you will learn about the six principles of contagion through which people will talk about your company or your product: social currency, triggers emotions, backup society, the practical value, stories.

The phrase "due decide everything" today could not be relevant for the majority of professionals and marketers are no exception. In his book, Keith Ferrazzi talks about the basic rules of networking. You know, with whom, when and where it is best to start useful contacts.

The book is interesting because in it, the author shares his own story.

I realized that the mind, talent and origin - not the most important thing in life. You can not do anything alone.

Keith Ferrazzi

After reading the book, you will learn how to prepare commercial offers that really work. The book has both theoretical advice (structure, layout and so on), as well as practical. You will get acquainted with examples not only successful commercial offerings, but also flops, reading that will be able to conclude that, more than ever you need not be a commercial proposition.

Bonus: to read at the marketer Layfhakere

• Generation JAJAJA how millenialy changing marketing landscape

• Jobs: Misha Chernyshev, marketing specialist, launched the "Mafia» TELE2

• VIDEO: Seth Godin and 7 Sins of Marketing

• Jobs: Sergey Andriyashkin, Director of Marketing Communications Agency AGT Communications

• Jobs: Olga Labutina, co-founder of H & H Hellenic Heritage and Marketing Director

• "Millionaire App Store», or what is actually the development and marketing of mobile products

• Workstations: Marina (Marinka) Koretskaya, co-host "Radio-T" and vice. Director of Marketing NIC.UA

• Jobs: Maxson Pugovsky, Online Marketing Manager at Microsoft Ukrainian

What do you think, what books should be in the marketer's library?