The library of content marketers: books that are worth reading

Classic advertising articles and press releases are gradually fading. Your audience wants more: not just information content and useful information from which you can benefit from. People want you to solve their problems. This is the purpose of content marketing - to provide consumers with quality and useful content.

Content marketing is not advertising the product in the truest sense of the word, but its task - to make sure that the target audience has made him the right action. Content marketing can be called mnogostanochnik: he combines the knowledge, skills and abilities of several specialists.

In our selection of books we were both in content marketing and advertising, copywriting and management.

Talented specialist in the field of content marketing and an expert in the field of social media, Michael Stelzner tell what content is in demand today and how to promote it using social networks, how to win the confidence of the main target audiences and how to involve the creation of expert content in your area.

In his book, Denis Kaplun, Russia's well-known copywriter, will share the secrets of creating fun, exciting, and useful content for your audience. And not only the texts for websites or social networks, but also photos, videos, e-mailings. You will learn about how much time you have to win the attention of users as to be ahead of its competitors and at the same time not forget the main thing - to create a valuable and useful content.

Create a valuable and quality content - it's only half the story. More important, and make sure that, for example, a visitor to your website could easily find him, and not scour the numerous menu options. It is worth remembering and on the need to optimize your content for search engines and that is especially important today, for social networking. In addition, in his book, Lee Odden will share tips so that you can properly plan the content and evaluate its effectiveness.

In the XXI century companies no longer enough just yet. They need loyal customers loyal to the brand people - "agents" that do not only buy a product or use the service itself, but also advised to do the same to friends and acquaintances. It is about how to create content that will form a pool of loyal customers, and will tell in his book, Robert Rose and Joe Pulitstsi. In addition, you will find information on how to enable content marketing in the overall marketing strategy of the company, and cases on which example you will see how the techniques listed in the book.

Develop a content strategy and stick to it is very important. Erin Kisseyn, editor and director of content projects in the book will share not only theoretical knowledge on how to create high-quality, useful and easy cool content for your company's resources, how to develop a competent and viable content strategy, but also the practical experience that it has accumulated over the years on profile.

Content marketing content marketing, but the classic marketing - the basics that should be familiar to everyone who wants to succeed in this field. And to whom we turn in this case as not to Kotler. His book - it is a handbook for the millions of marketers, not only beginners, but also for the professional. Classic marketing tools and innovations that are put into practice in front of you - this is what you can read in the creation of Philip Kotler.

Successful content marketing should be sensitive psychologist and a great deal of insight into consumers. You create an intellectual product is not just for show and not for search engines - you create for people, and they are always driven by specific emotions, feelings and habits. Your task - to understand what attracts and repels that your target audience, what information it will take a great success, and which - quite the contrary. With all of this and not only will help you understand the book Phil Barden.

Many do not like e-mail, as they consider them annoying, monotonous and useless. In your power to change this prejudice and to bring email-mailing to a new level: to make them interesting, easy to read, actionable and useful to the recipient. A creation of Dmitry Cat will tell you how to do it.

Trust - that's what should be built on communication between a content marketer and audience. Content marketing certainly knows how to create exciting and selling texts, but to write so that the audience trusts you, keep it honest and open dialogue under the force not to everyone. How to create texts, which are believed to successfully conduct business correspondence and how to create a brilliant CV - these authors reveal secrets in his book.

As we remember, content marketing has the skills of several professionals, including advertiser. In this regard, content marketing library has to be worthy of a book on advertising, and the creation of David Ogilvy - one of those books. Classic theory of advertising, talented and successful practices of David Ogilvy shares his experience and reveals the secrets of the advertising industry. Although, if you specialized education (marketing, advertising, PR), you must have read this book in the university years. Well, if you miss, then you have a great opportunity to make up for it now. ;)

What do you think, what books should be in the library of content marketing?