130 main ideas of the 10 books to read

In fact, to become acquainted with them, you will leave less than 10 minutes.

Grocery designer Louise Cai (Louis Tsai) read 10 popular non-fikshen-books and decided that not everyone has it enough time, selected 130 of them the main ideas. These are the works of:

1. "The Calling", by Ken Robinson.
2. «Start with the question "Why?""Simon Synek.
3. «purple cow"Seth Godin.
4. «Crucial moment"Malcolm Gladwell.
5. «How affairs in order"David Allen.
6. «7 Highly Effective People Skills"Stephen Covey.
7. «How to work four hours a week"Tim Ferriss.
8. «innovator's dilemma"Clayton Christensen.
9. «Business from scratch"Eric Ries.
10. «From zero to one. How to create a startup that will change the future"Peter Thiel.

"Calling" (45 seconds)

1. Try to use every opportunity to expand their skills.
2. Broadens the mind. This will help improve your skills.
3. Look for passion - business, doing that you do not watch the time.
4. Build your way to success instead of the blind pursuit of wealth or instant recognition.
5. Do not plan a life. It is unpredictable.
6. Do not think that you are bad at something, if you do not deal with it at school. Standardized tests show our ability on one side only.
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7. Each person is unique for two reasons: genes and the environment.
8. If you accept the inability to predict the future, you will discover new opportunities.
9. Positive emotions reduce the level of stress, pain, and make it easier to get rid of dependence.
10. Find people who are passionate about the same things you do.

"Start with the question" Why? "" (45 seconds)

1. Think of the "inside" and not "outside." Always start with the question "Why?".
2. Do business with people who believe what you believe.
3. People do not buy it, what you do. Your product - is the result of what you believe.
4. Satisfied clients and customers - the most valuable resource of any company.
5. Financial incentives do not motivate people on an emotional level.
6. Manipulation of customers can work only in the short term.
7. "Golden Circle" is composed of three layers. External - "What?", Mean - "How?" And internal - "Why?".
8. Profit - is the result of the responses to the questions "What?" And "How?", But not "Why?".
9. The law of diffusion of innovation divides buyers for 2.5% of innovators, early adopters 13.5%, 34% of the early majority, late majority 34%, lagging 16%. In order to make the company successful, you need to attract 15-18% of buyers in the market.
10. Early majority will not accept a product that does not try early adopters. Those, in turn, will not accept a product that does not believe in the company.

"Purple Cow" (30 seconds)

1. Risks and not be afraid of criticism.
2. Is aimed at an audience that loves to try new things and is willing to tell others about your product.
3. Develop products together with marketing.
4. Choose a marketing objective and budget effectively.
5. You do not become a leader if you can not turn the risk into success.
6. traditional advertising more than ineffective, since it is difficult to seize the attention of the buyer.
7. At the current market is not a crowded place of the ordinary.
8. Sometimes, if above you laugh, it is useful, because it is also advertising.

"Turning point" (30 seconds)

1. To spread the message, you need to get it "trailers". It should be catchy, unique and memorable to stand out from the market noise.
2. If you want an effective word of mouth, the initial group of customers should be small - up to 150 people.
3. The spread of ideas like the spread of the epidemic.
4. The turning point - a time when the idea of ​​moving from niche to market most users.
5. Visionaries and evangelists sellers are responsible for the spread of ideas.
6. The external environment greatly determines our behavior.
7. Small changes in the context can produce a large effect.

"How affairs in order" (60 seconds)

1. Focus. If the head has an unnecessary idea, create a list of "Bucket for thought" and write it back.
2. Clean "bucket thoughts" once a week.
3. Slide unimportant tasks first perform short tasks and mark deadlines on the calendar or task list.
4. Divide large tasks into subtasks.
5. Task list It should always be at hand.
6. List of "Waiting" is needed for non-urgent tasks.
7. If you have lots of paper documents, sort them into folders with dates.
8. "Someday" - a list of ideas and potential projects.
9. Create a functional workplace for self control.
10. Review and update the list of tasks on a weekly basis.
11. Planning makes questionable ideas breynstormy session.
12. Do not do multiple tasks simultaneously. Focus on one task.
13. The purpose of our brain - to think. But sometimes thoughts distract from the current job.
14. Daily task lists are ineffective because they distort the perception of time.

"7 Highly Effective People Skills" (60 seconds)

1. The effective life - a mixture of personal paradigms with universal principles.
2. Constantly "sharpen the blade." Blade body - sports, mind blade - learning new things, emotional blade - communication.
3. Be proactive and control their own destiny.
4. Put long-term objectives, understanding their benefits from their implementation.
5. Visualize the outcome of each step. So it will be easier to perform specific actions.
6. The priority should be the goalsThat move you forward.
7. Think about what you win.
8. Natural relationship implies empathy and helping others.
9. Be an active listener. Say to yourself that tells you people, and reflect the emotions of the interlocutor.
10. Team up with other people, be open and respect them. Group can achieve more than one person.
11. Do not say yes to everything.
12. Do not twist the self, thinking that you will lose.
13. To change, you need to change the character, rather than the behavior.
14. Our paradigm - a subjective view of life. It is not always true.
15. If you want to inspire others, first you need to understand you.

"How to work four hours a week" (100 seconds)

1. Aim high, to create their own rules.
2. Use every opportunity to get out of your comfort zone.
3. Try to work remotely on their current work.
4. To be more effective now, put a goal to work remotely in the future.
5. rule 20/80 applicable to work: 20% of the work for 80% of the results.
6. Time is money. Remove the things that hinder your effectiveness at work.
7. Evaluate the importance of the task, asking the question, "If this is the only thing I did today, I'll be happy?".
8. Things to do finish before noon.
9. Work with e-mail and phone calls worth doing after the implementation of the priority tasks.
10. You can force the other to play by your rules with the help of communication.
11. Try to outsource as many non-core tasks. The point is to spend time on what you do well.
12. Be open.
13. Delegate as much as possible.
14. Test the product before launch.
15. In the area of ​​the work you have to be associated with the reliability.
16. The task of a small company - appear larger. People believe large companies.
17. 20/80 rule applies to customers: 20% of your customers generate 80% of the profits.
18. Even if the price of your product is low, it still has to be of premium quality.
19. Do not lie to yourself, stay in the comfort zone - it is bad.
20. Do not start the day with the email client.
21. Life satisfaction is easier to achieve if you are open to new opportunities.
22. Moderate passive income - the key to being able to do what you want, where you want.
23. Worst outcome often is not as bad as it seems.
24. Five Steps to Independence: full-time, remote work, optimization of processes, finding an alternative source of income, dismissal from the previous place of work.

"Innovator's Dilemma" (60 seconds)

1. A good company should have several strategies.
2. Observe how customers are using your product.
3. Plan everything in advance, but I plan based on external factors.
4. Be creative in finding new customers.
5. try and make mistakes - even in the most successful companies the wrong decisions are made.
6. Do not develop products and services, relying solely on customer opinions.
7. Innovation - it's not just quantity. This improvement of functionality, reliability and convenience.
8. Stable and bring new companies to the market different types of innovation.
9. The goal of innovation in the stability of the company - to keep market share.
10. Understanding what the customer wants - an important part of the product, but it does not allow to create The Next Big Thing.
11. Development of the company is often overlooked emerging niche. This is a chance for new companies.
12. Sometimes companies do not have enough flexibility in the management of resources, processes and values. It does not allow them to adapt to changing conditions.
13. Theoretical models rarely work in the real world.
14. Breakthrough innovation - is often a pre-existing, but improved technology.
15. For a company the most reliable way to get innovation - to buy or to absorb another company that is engaged in it.

"Business from scratch" (60 seconds)

1. The team should be focused on finding a business model. The faster you find it, the greater the likelihood of success.
2. Use a scientific approach that is always justifies what you say.
3. Supports the hypothesis dealing with real clients.
4. Test the hypothesis - the only way you will be able to move from speculation to facts.
5. Test the product, create a minimally workable product (MVP).
6. Do some tests each new feature of the product. Then you can evaluate what works, and that - a waste of time.
7. Select the engine of growth (viral, addictive or board) and focus on it.
8. Not all business metrics are important.
9. Traditional development strategies do not apply to start-ups.
10. Do not be afraid to pivot - sudden changes in the business model.
11. The purpose of a startup - find an appropriate business model.
12. The essence of the minimum workable product is to know the opinion of the early followers of him.
13. The company must understand that it needs to use the product as many people as possible.
14. Learn from mistakes and do not repeat them. So you will find a workable business model.

"From zero to unity" (60 seconds)

1. Think about the future of how that will happen.
2. Also think about the actions that you need to do to bring this future.
3. location ideasWhat is not other people think - the key to success.
4. First aim at the fact that to be successful is that the company does, and only then think about growth.
5. First officers need to choose wisely. Based not only on their skills, but also their vision of the process, as well as communicate with each other.
6. Founder of the company should pay attention to all the processes, but gradually.
7. Two kinds of progress connect the present with the future: the horizontal (from one to N) and vertical (from zero to one).
8. Vertical progress causes difficulties since then, what do you think, is not thought to you by someone else.
9. The manager must be 100% sure what his company.
10. Competition is good for the customer, but it also contributes to the company's progress.
11. Vertical progress leads to a monopoly on the market.
12. Sales and distribution are important because the product itself does not sell. Use and test different strategies.
13. Founders - strange people. However, their vision, whatever it may be - an important part of the company they created.