The share of Apple Watch is reduced, the Samsung hours dropped to third place, and the culprit Fitbit

Strategy Analytics has published a report showing the incredible growth of the market of smart watches in 2018. The leader in terms of volume of sales, Apple is still, to realize 22.5 million branded watches Watch. This is exactly 50% of the total number of units sold.

In 2017, the year a confident second place was with Samsung, but now the Korean giant is only the third position with 11.8% market share. "Silver" is the company Fitbit, which is just one year increased its share from 1.7% to 12.2%. In total in 2018 it sold 5.5 million units, which is 200 000 more than the Samsung.

Much more interesting is the fact that as much as for the year increased the share of the Fitbit, fell so far and Apple share. Given the most popular of these brands is in the US, it can be assumed that the Fitbit accessories just bought instead of Apple Watch.

Fitbit's success is largely attributed to the successful launch of hours Versa. They are compact, have a small color display, support all the necessary functions of sports and can be used for contactless payment. However, Russia is not the official sales, and payment system Fitbit Pay in our country is not supported.

In general, according to Strategy Analytics, in 2018 it sold 45 million smart hours against 29.3 million a year earlier. More than 80% of the market accounted for four device manufacturers: Apple, Fitbit, Samsung and Garmin.