Expert analyst - free course from the Russian School of Management, training, date: December 7, 2023.

Ph.D., Staff consultant to the Moscow Government on optimization of business processes and development of IT infrastructure.

Ph.D., expert practitioner in the field of marketing and strategy, certified business coach. Associate Professor of the Department of Management at the Graduate School of Business of Moscow State University.

MBA teacher at Russian School of Management. Expert in financial management, budgeting and analytics. Implemented more than 100 consulting projects.

Modeling in business: business and financial models
• Business plan/business model.
• Osterwalder's business model.
• Application of simulation.
• Project risk analysis.
• Project presentation structure.

Business analysis: key users, questions, reporting forms. Profit and efficiency analysis
• Business analysis: key users, questions, reporting forms. Profit and efficiency analysis
• Cash flow and efficiency analysis
• Types of analysis and their applicability. Key indicators of profitability and profitability
• Indicators used to analyze the market, customers and business processes
• Personnel analysis. Analysis of the Cost-Volume-Profit relationship (C-V-P analysis)

Marketing assessment of new ideas and business projects
• NPD, R&D.
• Idea management. Methods for creating new products. Growth models.
• Benchmarking. Types of benchmarking. Why is it important to analyze not only your market?
• Competitive intelligence. Effective methods of competitive intelligence.
• Market analysis. Market capacity assessment. Potential and actual market capacity.
• Using Internet services to analyze the market and competitive environment.
• Analysis using the “5 forces of M. Porter” method.
• New Product. Development stages.
• Marketing protection of the product. Registration.
• Blue Ocean Strategy, Innovative Business Models. Search and creation of new market segments. Four Action Model. Packham's method.
• Portfolio analysis. How to fit a new product into the company's existing portfolio of products and services.
• Workshops.

Justification and evaluation of investment projects
• Introduction to investment analysis.
• Project time frame.
• Time value of money.
• Return on investment, determination of the project discount rate.
• Procedure for evaluating investment initiatives.
• Strategic rationale for the project.
• Project implementation plan as the basis of the financial model.
• Indicators of economic efficiency of the project.
• Sources of financing and their impact on project performance.
• Analysis of project risks, making decisions on investments taking into account risks.

Business planning
• Target audience of the business plan.
• Summary of the business plan.
• About insiders.
• Company description – mission and values.
• Company description – history and current position.
• Description of the company – organizational structure.
• Company description – business model.
• Description of the market and environment.
• Description of competitors.
• SWOT analysis.
• PESTLE analysis.
• Strategic planning.
• Typical mistakes in strategic planning.
• Operational plan.
• Sales (distribution).
• Implementation of the plan.
• Description of risks.
• Financial plan.
• Description of the command.
• Investment memorandum.
• Analysis of additional materials and links.