Shop manager. Retail business processes - free course from the Russian School of Management, training, date: December 7, 2023.
Miscellaneous / / December 09, 2023
Have you been managing a retail outlet for a long time, but relying only on your intuition and experience, and at the same time, do you really need to systematize your existing knowledge and scientific approach to management features? Have you just been appointed head of a trading company? Do they expect you to increase profits several times over? Are you the best store manager and management decided to train you as a manager?
To solve these problems, we invite you to the “Store Manager” course. The training program is aimed at comprehensive training of managers. Experts from the Russian School of Management will help each course participant master the structure of business processes that generate profit, support infrastructure and retail management. You will master the tools of category management, understand pricing issues, learn the secrets and rules of conducting promotions, features of customer behavior in the store and effective marketing techniques for increasing retail profits points.
Leading expert in the field of retail technologies, business coach. Participated in the launch of large-scale retail projects. Experience in the industry - more than 20 years.
Expert practitioner in the field of retail, building formats and concepts of retail stores. Development of retail design and merchandising standards.
Expert practitioner in the field of retail, building formats and concepts of retail stores. Development of retail design and merchandising standards.
Category management. Assortment management
• International CatMan standard. Changes in approaches to assortment management.
• Customer segmentation.
• Product category as a management unit: principles of selection.
• Product classifier and assortment matrices.
• Role analysis of categories.
• Approaches to pricing.
• Price segmentation in categories.
• Solutions for filling the category: regular assortment.
• Solutions for filling the category: seasonal assortment.
• Five rules for setting up work with assortments in software.
Business processes in retail trade
• Technologies and manufacturability criteria.
• What is a business process?
• Types of business processes in retail.
• Organizational structure of a retail company.
• Responsibility matrix.
• Description of business processes, simple notation.
• Product distribution as a business process.
• Calculation of the cost of work flow and optimization of business processes.
• Business processes in the balanced scorecard.
• Performance indicators to evaluate performance results.
Store concepts: trends, formats, planning, design
• Psychology of buyer behavior.
• Retail trends.
• Retail store format and concept.
• Selection of colors, trends and finishing materials.
• Selection of commercial equipment and lighting.
• Store design.
• Organization of retail space.
• Calculation of the efficiency of the retail space.
• Development of communications in the store.
• Facade and shop windows.
Personnel Management. Motivation material and intangible
• Personnel management, personnel policy and corporate culture of your company.
• Competence-based approach to management, position profile.
• Recruitment of personnel, conducting interviews with candidates.
• Internship, probationary period and adaptation.
• What is motivation.
• Theories of motivation that managers should know about.
• Selection of KPIs for the financial incentive system. Approaches to calculating premium parts.
• Examples of financial incentive schemes and selection of KPIs for employees.
• Non-material motivation, examples.
• Employee engagement as a new management KPI.