Non-material motivation. Employee loyalty management - free course from the Russian School of Management, training, date: December 7, 2023.
Miscellaneous / / December 09, 2023
How to increase employee motivation without increasing personnel costs? How to create a system based on trust in the company and management, commitment to the brand, aimed at developing personnel within the company? Our program will help solve this problem, which is especially relevant in an unstable economic situation. Expert practitioners will tell you how to implement a development-oriented corporate culture, how to use assessment center to assess the level of personnel to form a personnel reserve, how to create a system benefits.
Introduction of a corporate culture that motivates development. Internal PR tools
• Value-based approach to managing team activities.
• Framework for corporate culture.
• Mission, values, vision of the company as a management tool.
• Corporate cultural code.
• Types of corporate cultures.
• Transformation of corporate culture through the life cycle of the organization.
• Formation of corporate culture.
• Internal PR. Tools of corporate propaganda.
• Organizational ideology.
• Assessing the effectiveness of measures to create a corporate culture
• X and Y work motivation. Evolution of approaches. Generation theory.
• 10 factors of motivational organization of work. Modern techniques.
• Kaleidoscope of management practices.
Place of assessment in the personnel development system. Assessment center. Personnel reserve
• Place of assessment in the system of training and development of personnel.
• Interrelation of the management system – motivation system – training and development system.
• Purposes of conducting personnel assessment.
• Selection of an assessment procedure depending on the purpose.
• Selection of criteria for evaluation procedures.
• Requirements for the expert group. Features of employee motivational behavior during the assessment period. Communication in assessment. Information support (PR) in the company during the assessment and work with staff resistance.
• Methods for assessing competencies.
• Competency interviews: types, strategies, attributes of a good interview. Concept of STAR example.
• 360 degree method: stages of implementation, features of developing questionnaires, interpretation of results and writing reports.
• Assessment Center (Assessment Center).
• Key principles for conducting an assessment center.
• Stages of preparation and implementation of the assessment center. A package of documents for conducting an assessment center.
• Development of an assessment center program. Types of exercises used in AC.
• Observer position and basic observation skills.
• Summing up the results of assessment procedures.
• Interpretation and use of employee assessment results in the organization. Types of assessment reports.
• Feedback on assessment results.
• Personnel development based on assessment results. Making management and personnel decisions: opportunities and risks.
• Development of an individual development plan (IDP) for an employee.
• Personnel reserve and career management.
• Basic career planning activities and types of personnel movements. Stages of assessment and selection of reservists.
• Features of the development of the personnel reserve of managers: the transition from specialist to manager. Stages of working with reserves.
Development of employee potential. Talent-management. Knowledge Management
• Principles of “Talent Management” in recruiting and selecting employees. Creating a motivational environment. Application of coaching and mentoring technology for talent development.
• Knowledge management and core competency management. Planning for the development of key competencies. Assessment of the level of intellectual capital. Relationship between human resource management strategy and knowledge management strategy. Creation of a knowledge management system based on corporate training.
Compensation and benefits. Social package. Non-material motivation system
• Approaches to the formation of a social package.
• Physical well-being.
• Financial well-being.
• Social and mental well-being.
• State guarantees and compensation.
• Taxes and business benefits.
• Theories of motivation and reward.
• Non-material motivation.
• Corporate culture.
• The role of the manager in motivating employees.