Management in the beauty industry - course RUB 60,179. from Skillbox, training 3 months, Date: December 9, 2023.
Miscellaneous / / December 09, 2023
For beauty business owners
You automate your salon management. You will learn how to assemble, train and retain a team of masters. You will figure out how to earn the trust of clients. You can turn a small business into a full-fledged network.
Managers and Managers
You will learn how to increase the average check, how to motivate and train staff. You will understand where to develop next. Your work will bring even more profit to the company, which means you can increase your income.
For entrepreneurs
You will understand the specifics of the beauty business, evaluate investments and payback. Understand licensing, taxation and possible risks. Decide whether to start a business from scratch or buy a franchise.
For professionals in the beauty industry
Get a step-by-step checklist for starting a business, tested by your colleagues. Learn everything about hiring, finance and management - and look at the beauty industry from the perspective of an entrepreneur.
Beauty market overview
You will learn to analyze the market, understand its development trends and understand business formats. You will understand what is closer to you: starting your business from scratch or buying a franchise.
Finance
You will understand how to plan finances, evaluate investments, calculate payback and profitability, and create a price list.
Business legalization, accounting and taxes
You will learn how to register a business, register with the tax authorities, choose a taxation system and open a current account.
You have received a check
Find out what types of services must be licensed, what supervisory authorities check and how to prepare for the inspection.
Location and premises
Learn to evaluate the profitability of a premises, work with contractors and calculate investments in a location. Find out why you need an architectural audit for a salon.
Partners and suppliers
You will learn how to choose partners and under what conditions to attract them. Learn to select suppliers, equipment, cosmetics, consumables and plan purchases. You will understand how to develop and train stylists and other staff.
Marketing
Learn the basics of beauty marketing. You will understand how it affects revenue. Learn how to find clients using online and offline advertising. Learn to select content for Instagram and set targets on social networks. Learn about free ways to attract visitors.
Team
You will be able to select and train personnel, as well as evaluate their effectiveness. Explore financial and non-financial ways to motivate employees.
Automation of salon management
You will understand how to increase customer return using automated systems. Get acquainted with the YCLIENTS and Sonline CRM systems. Learn how these platforms help in managing a beauty salon.
A quick way out of the crisis
You will understand how a sales funnel works and you can use it to increase your profits. Learn to hire assistants and work effectively with a team. Learn 5 tools to quickly grow your beauty salon revenue.
Service and sales
Learn how to properly communicate with clients on the phone and greet guests. Get acquainted with the principles of honest service.
Operational processes
Study all the business processes of the salon and assign responsibility for each area. Find out what tools exist to evaluate and improve salon efficiency.
Leader's personal effectiveness
You will understand what qualities a leader should have and learn how to become one. Explore modern business processes and get a list of films and books on leadership.
Olga_Tarasova
19.07.2021 G.
Beauty salon - step-by-step plan and pitfalls
I have long wanted to change my profession; before maternity leave I trained to be a primary school teacher, but this is not my thing at all! Together with my husband, I decided to try myself in the field of beauty, especially when the child was small. I attended keratin hair straightening courses, but there was little practice. We chose the optimal direction - a beauty salon. My husband bought me a course on Skillbox, since he himself took it there...