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Active sales tools - free course from the Russian School of Management, training, Date: December 7, 2023.
Miscellaneous / / December 09, 2023
Do you need a working set of sales techniques to bring even complex deals to completion? Do you want to master effective techniques for identifying customer needs, learn how to work with objections and bring any buyer to a deal?
In the “Active Sales Tools” express course, the best sales business practices will tell you how to help a client understand what he wants, how to prepare a commercial offer that cannot be refused, work out the client’s objections in favor of the purchase, properly prepare for the meeting and conduct bidding for a large amount. Thanks to the tools you receive, you will begin to show results from the first days of their use.
Consultant for the development of production systems, TPS Certification, member of VOIR. Competencies: project management in the field of lean manufacturing.
Consultant for the development of production systems, TPS Certification, member of VOIR. Competencies: project management in the field of lean manufacturing.
Personal meetings, needs identification, presentation
• Personal meetings: preparation and conduct.
• Personal meetings: establishing contact with the client.
• Identifying needs: types of questions.
• Identifying needs: active listening techniques.
• Identifying needs: algorithm and most important.
• Identifying needs: types of needs. Spin.
• The art of persuasion in presentation.
• Making the presentation come alive.
• The art of presentation: channels of information.
• Public speaking oratory skills.
Handling objections, negotiating, bargaining, pressure
• Negotiations: preparation, goals and objectives, psychological attitude
• Negotiations: rules of conduct, ethics
• Objections: reasons for occurrence, typology, verification of truth
• Objections: algorithm for working out and overcoming
• Objections: key tools, methods and principles for overcoming
• Negotiations and objections: “golden” chips. If the client says no
• Bargaining: how to bargain and always win
• Dozhim: permitted techniques that help
• Methods and techniques for completing various types of transactions
• The client bought. What's next?
How to work with prices
Every marketer is familiar with the 4P theory. When working on the product, sales channels and promotion, specialists use many proven tools. But when it comes to pricing, most managers mindlessly give discounts without caring about the real needs of customers. 85% of companies don't take pricing seriously. Meanwhile, price is the shortest way to obtain additional profit.
4,4
790 ₽
More details To the course website
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