Management in creative industries - course 64,600 rub. from Skillbox, training 4 months, Date: December 9, 2023.
Miscellaneous / / December 09, 2023
For entrepreneurs and owners of empty properties
Choose the format and concept of the creative space. Create a creative cluster from scratch or breathe new life into an existing business.
Owners and curators of creative spaces
Create a community of creative space. Attract funding. Make the property interesting for renting and holding events.
Curators of cultural projects
You will understand what events are interesting to the audience. Learn to plan, organize and execute events. Attract young people to the site.
For those who want to work in the creative industry
Assemble a creative team, distribute roles and tasks among its members. You will be able to implement an interesting project and realize yourself.
Entrepreneur, founder of the design factory "Flacon" and the creative community "Village"
Revitalization and real estate market trends
Learn to analyze the real estate market. You will understand which properties will remain popular in the long term. Learn how to profitably use empty real estate.
Statement of the problem and concept of a creative public space
Learn to identify what problems a property owner has. You will be able to choose successful concepts for creative spaces to suit the customer’s needs. Learn how to justify your choice.
Analysis of the property
You will understand what a SWOT analysis of real estate is and learn how to conduct it. Learn from its results to determine whether it is possible to create a creative cluster at a specific facility.
Target audience analysis methods and insights
Learn to identify the target audience of the creative space. You will learn how to identify her needs and desires through interviews. You will be able to find insights and draw conclusions based on the data received.
Search for the concept of future space
Learn to formulate concepts for a creative space based on data about the target audience and a SWOT analysis of the property. Learn what benchmarks are and where to look for them. You will be able to choose the best solutions for the concept of your space.
System of services in the creative space and scenarios of guest behavior
Get acquainted with the concept of services in the creative space and learn their types. You will understand what a Customer Journey Map is and learn how to use it for your property. Create a list of creative space services and identify resources for their implementation.
Functional zoning, design and approach to architecture
You will understand what functional and multifunctional zoning is. Find out which architectural techniques and materials are suitable for F-class objects. Define the visual concept of the space. Learn to choose an architect and draw up technical specifications for him.
Residency as a format of relationships within space and with partners
Find out who the residents are and how they will help you create a community of creative space. Learn to look for residents and motivate them to cooperate.
Strategy for working with local communities
You will learn how to build a community of creative space and attract other communities to participate in it. Learn to use a win-win approach to communication and creating strong partnerships.
Formation of a network of events. Attracting partners for collaborations at events
Find out what formats of events can be held in creative clusters. Determine the required resources for each. Learn to search for and attract partners to participate in events. You can create a calendar of events.
Sharing areas and collaborations
Find out what collaborations are and what types they are. You will understand how to present a creative space to partners and tenants. You will understand what resources are needed to organize the event. You will be able to find partners for collaborations and rentals. Learn to implement partner events.
How does a creative space make money?
Find out what resources are needed to open a creative space and ensure its ongoing activities. Draw up a financial model of your project and determine its payback period.
Investments, fundraising, public-private partnerships and relations with the owner
Find out what sources of funding you can attract and learn how to find them. You will be able to negotiate with premises owners, investors and entrepreneurs the terms of their participation in the project. You will learn how to cooperate with the government and make money from it.
Principles of creative cluster team management
Learn to determine which specialists should be on the team. You will understand when you need an employee on staff, and in which cases it is more rational to use outsourcing. You will be able to distribute tasks within the team. You will learn how to create attractive vacancies and choose sites for searching for employees.
Hospitality Standards
Create scenarios for the team to work with guests, residents, partners and event organizers. Learn to draw conclusions from negative situations. Create scripts for employees in case the incident happens again.
Creating a brand platform
Find an idea for brand positioning. Formulate its essence, vision, manifesto and values. Create a bright and memorable presentation.
Creative space marketing
Learn to set marketing goals and determine KPIs. You will understand which tools are best to use to achieve them. You will be able to choose communication channels with your target audience. You will learn how to find media partners and interesting news outlets. Create a marketing plan and calculate the budget for its implementation.
SMM for the creative space
Learn how to create accounts on social networks, look for references and create a content plan. Select the tone of voice to communicate with subscribers. Explore tools for promotion on social networks. You will learn how to find a good SMM specialist for your team.
Exploitation of creative space
Find out which services can come check and how often. Remember the requirements they place on the technical condition and safety of creative spaces. Create an inspection calendar and checklists for the internal technical service.
Project risks, the most common mistakes and failures in the work of the creative space
Learn about the risks in working in a creative space. Using real cases, consider how they can be avoided. You will be able to analyze the project budget and propose anti-crisis measures.