“Strategic Management” - course 36,000 rubles. from MSU, training 8 weeks. (2 months), Date: December 6, 2023.

Topic 1. Genesis and main content of strategic management.

Identification of the reasons and main prerequisites for the emergence of strategic management as an independent approach in the 60s. g.g. XX century Basic theory of strategic management by A. Chandler. “Management by Objectives” by P. Drucker. A company (organization) as an open system. Productivity of internal management processes in relation to external factors and trends.

Historical models of strategic management. Strategy as the art of maneuvering. Philosophical and military “stratagems”. Strategy as the implementation of public guidelines and programs. Strategy of national economic planning and targeted development programs.

Topic 2. The role and structure of the company's external environment.

The determining importance of the external environment in strategic management. Microenvironment, mesoenvironment, global environment. Structure of the microenvironment, mesoenvironment, global environment. The role of external stakeholders. Variability and inconsistency of the external environment. Turbulence of changes in the external environment in the context of the global financial and economic crisis. Reactive and predictive models of strategic management. Strategic vision as “immersion” in the external environment.

Topic 3. Hierarchical model of strategic management. The role and types of corporate, business, and functional strategies.

Levels of strategic management in companies: corporate strategy, business strategies, functional strategies. The determining role of the company's corporate strategy.
Vertical integration, horizontal integration and diversification as basic corporate strategies. Their features, advantages and risks.
Features of business strategy. Strategic business units (SBUs). Product life cycle. The main functional strategies are production, financial, and marketing.

Topic 4. Classic methods of strategic analysis.

Boston matrix. GE Matrix. Their role in the formation of an optimal business portfolio. I. Ansoff matrix. Competitive strategies of M. Porter. Analysis of the competitive environment. 5 competitive forces. Value chain. M. Porter's matrix.

Topic 5. Strategic management as a process.

Company's mission. System of strategic goals. Strategy development and implementation. Strategic planning.
Algorithm of strategic management as a sequence of stages of making management decisions. Mission, its meaning and modern interpretations. System of strategic goals, financial and non-financial goals. Strategy Development. Scenario approach. "Strategic sessions".
Business plan as a specification of strategic planning. Balanced Scorecard by D. Norton and R. Kaplan. Advantages and limitations of the development model based on the Balanced Scorecard.

Topic 6. The latest concepts and approaches in the field of strategic management. "Strategic Safari" G. Mintzberg

Problems and limitations of classical approaches to strategic management. G. Mintzberg's criticism of the “matrix” method of making strategic decisions. Multiplicity of concepts of strategic management as a manifestation of a complex and contradictory process of strategic management.

Topic 7. Resource theory of strategic management. Strategic root competencies of G. Hamel and K. Prahalada.

Changes in the main setting of strategic management in the 90s. XX century The primacy of the company's key resources. Development of strategic root (internal) competencies as the main source of competitiveness of companies.

Topic 8. Innovation strategies. Concepts of “living company”, “learning organization”. "Strategic Change Management" by J. Kotter.

The role of innovation in the system of strategic management goals. The role of the “knowledge economy” in the formation and achievement of innovative business technologies.
The role of socio-psychological and cultural factors in strategic management. Strategy as “collective leadership”. Strategy as effective adaptation to the external environment through corporate-wide “learning”. "Learning organization". Blue oceans strategy.
The role and main stages of strategic change management. From the "open organization" to the "borderless organization".

Address

119991, Moscow, st. Leninskie Gory, 1, bldg. 51, 5th floor, room 544 (Dean's office)

Show on the map