Economics and enterprise management - course 150,000 rubles. from HSE, training 6 months, date of April 3, 2023.

Sound artist, musician, teacher, sound engineer, software developer.

Program manager, Ph.D., chief expert of the Institute of Postgraduate Education, National Research University Higher School of Economics - St. Petersburg.

Systematic approach to management. External environment and internal elements of the enterprise system. Interest groups. Life cycle of a company (according to Adizes). Management styles. Relationship with life cycle phases. Company structures and systems. Evolution of structures in the life cycle of a company.

Functions of managers in an organization. Hierarchy of goals and leadership. Sources and distribution of power in the organization. Management cycle. Forms and methods of control.

Behavior of people in an organization. Constructive and destructive behavior. Employee needs. Behavior management.

Skills in formulating goals and objectives. Short and medium term planning skills. Organization of the task execution process. Execution control tools.

Rational decision making skills. Problem situation analysis tools. Development and analysis of alternatives. Decision making in a team.

A project as a set of processes. Differences between project management and regular management. Technologies for assessing and selecting projects. Phases and “gates” of the project. Project initiation. Project planning. Approaches to planning and project management. Project implementation management. Closing the project.

The enterprise as the central subject of a market economy. Fixed assets of an enterprise (organization). Working capital of an enterprise (organization). Enterprise labor resources. Financial resources and performance results of the enterprise (organization). Management of the current activities of the enterprise (organization). Sources and methods of enterprise (organization) development. Fundamentals of analytical activities in an enterprise. Analysis of the financial stability and solvency of the enterprise (organization).

The essence and functions of the organization’s finances. Sources of financing for the organization. Formation of income, expenses and profit of the organization. Long-term financing models. Short-term financing models.

Principles of construction of financial accounting. Cash accounting. Accounting for current settlements with debtors and creditors. Payroll accounting. Accounting for fixed assets. Accounting for inventories. Cost accounting. Accounting for income and financial results. Accounting financial statements.

Basic parameters of the company's functioning. Resource assessment. In-house assessment of product results. Problems of assessing the results of a company's functioning. Basic models of operational controlling. Basic schemes and models of strategic and innovative controlling. Characteristics of the management control process. Fundamentals of organizing controlling.

The concept of an investment project. Business plan for the project. Static and dynamic parameters for project evaluation. Comparative analysis of project evaluation criteria. Estimating projects with unequal deadlines. Temporal and spatial optimization. Project assessment under conditions of uncertainty and risk.

Marketing: essence, evolution of the concept and modern development trends. Market segmentation. Selection of target segments. Product positioning. Marketing research. Marketing information system. Consumer behavior. Product policy and innovative product development. Price policy. Sales policy of the organization. Marketing communications.

Operational (production and logistics) system of the enterprise. Operating system performance criteria. Operational planning of operations. Push and pull planning. Japanese approach to the operating system. Lean and 6 Sigma. Goldratt's Theory of Constraints. Finding and eliminating bottlenecks. Operational strategies of the enterprise. Kaizen principles of continuous improvement.

Subjects of economic law. Legal status of a commercial organization. Legal regulation of exchange trading. Property rights in economic legal relations. Law of obligations in economic legal relations. Concept, types and form of transactions. General provisions of the contract. Main types of contracts in economic activities. Resolution of disputes arising from economic activities.

Concept of communication. Types and methods of communication. Manipulation, game, legal communication. Verbal and non-verbal means of communication. Customization for the client. Client-oriented approach. Argumentation and counterargumentation. Work with objections. Correct structure of a business conversation. Mistakes during negotiations. Rules for preparing a public speech: structure, logic of presentation, taking into account the audience, argumentation, creating slides. Practical techniques for public speaking: speech, gestures, timing, answering questions.

The basic concept of business value. Income approach to business valuation. Calculation of business value using the income capitalization model. Comparative approach to business valuation. Cost-based approach to business valuation. Real options model.

The concept of digital economy. New opportunities for creating business models. Marketplace and Uberization model. Model capabilities, taking into account consequences. Digital industry platforms. Conditions for success in working with platforms.

St. Petersburg, st. Union of Printers, 16