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Storytelling - free course from Teachline, training 6 video lessons, Date: December 6, 2023.
Miscellaneous / / December 09, 2023
For those who want to “revive” their texts and use storytelling in their work.
For those who want to learn how to talk about business in an interesting way and write cases correctly.
For those who want to attract more readers to their resource through interesting stories and boost their personal brand.
In internet marketing since 2011. During this time, he was engaged in search engine promotion, contextual advertising, copywriting and content marketing. Author of the TexTerra and TeachLine blogs. Currently he runs the agency ITIRIY and is the creator of the author’s course “Storytelling”.
The course includes 6 video lessons
Basics of storytelling. Why do we need stories? Examples of storytelling in Antiquity, Antiquity, the Middle Ages and Modern times. Storytelling in texts, cinema, advertising and music. Goals of storytelling and criteria for a good story.
Story structure. Storytelling techniques. We analyze the classics with examples: exposition, plot, development of action, climax, denouement. Storytelling Techniques – 8 well-known ways to tell a story, with examples.
Plot and character. Archetypes according to Aristotle, Christopher Vogler. Hero's Journey. I talk about character archetypes using the systems of Aristotle, his follower, Joseph Campbell, and his successor, Christopher Vogler. I'm analyzing the journey of the latter's hero.
Storytelling in content formats. We talk about where and how storytelling is used in the following content formats: text, video, audio, gaming, user-generated.
Storytelling in types of content. We are talking about where and how storytelling is used in the following content formats: informational, selling, image, gaming, user.
Practical lesson. Analysis of stories from students, answers to questions about the course. Analysis of examples from the teacher.
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