Digital-PR - rate 20,000 rub. from Russian Economic University named after. G.V. Plekhanov, training 1 month, Date: December 6, 2023.

It is known that competent reputation management leads to the perception of the brand exactly as you need. Digital PR - PR placed in the current digital environment - is an integral component of modern e-commerce, and in the program you will learn all its secrets!

Strategic features of the program:

After completing the course, you:

• learn how and what materials about a brand, product or service to post in different digital channels;
• learn to apply the full range of Internet promotion methods;
• You will learn how, based on customer feedback about a product or service, you can quickly adjust your marketing strategy and shift the emphasis of your advertising campaign.

Benefits of studying under the program

• Competitive advantage in the labor market with a diploma from REU. G.V. Plekhanov - the leading economic university of Russia;
• Communication with other business practitioners and expanding the circle of business acquaintances and opportunities;
• Training in the center of Moscow: walking distance from Serpukhovskaya and Paveletskaya metro stations;
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• Opportunity to participate in master classes and specialized events of the Business School;

How to proceed

Requirements for students

Persons with secondary vocational and/or higher education are allowed to complete the program

Documents for admission

Copy of education diploma with attachment
Passport: 1 spread (photo), 2 spread (registration)
Certificate of marriage/divorce (if the surname in the passport and diploma is different)
SNILS

The program develops knowledge in the field of managing a company's reputation on the Internet using traditional PR tools, as well as a wide range of Internet promotion methods (search engines, blogs, social networks, video hosting and podcasts).

The concept of Digital PR and basic concepts of PR on the Internet (12 hours)
Development of a PR program on the Internet (10 hours)
Storytelling (10 hours)
Opinion leaders as a Digital PR tool (8 hours)
Methods for assessing the effectiveness of PR on the Internet (8 hours)