Internal Communications Manager - free course from the Russian School of Management, training, Date: December 6, 2023.

Consultant on organizational development, strategic and operational management, personnel training. Expert in setting up business processes.

MBA teacher at Russian School of Management. Organizational psychologist, expert in personnel training and development, building management teams.

Ph.D., consultant on management, training and personnel development. Has practical experience in the development and implementation of HR technologies in retail business.

Employee performance management. Material and non-material motivation. KPI
• The concept of a motivation system and its role in personnel management.

Place of assessment in the personnel development system. Assessment center. Personnel reserve
• Place of assessment in the system of training and development of personnel.
• Interrelation of the management system – motivation system – training and development system.
• Purposes of conducting personnel assessment.
• Selection of an assessment procedure depending on the purpose.
• Selection of criteria for evaluation procedures.
• Requirements for the expert group. Features of employee motivational behavior during the assessment period. Communication in assessment. Information support (PR) in the company during the assessment and work with staff resistance.
• Methods for assessing competencies.
• Competency interviews: types, strategies, attributes of a good interview. Concept of STAR example.
• 360 degree method: stages of implementation, features of developing questionnaires, interpretation of results and writing reports.
• Assessment Center (Assessment Center).
• Key principles for conducting an assessment center.
• Stages of preparation and implementation of the assessment center. A package of documents for conducting an assessment center.
• Development of an assessment center program. Types of exercises used in AC.
• Observer position and basic observation skills.
• Summing up the results of assessment procedures.
• Interpretation and use of employee assessment results in the organization. Types of assessment reports.
• Feedback on assessment results.
• Personnel development based on assessment results. Making management and personnel decisions: opportunities and risks.
• Development of an individual development plan (IDP) for an employee.
• Personnel reserve and career management.
• Basic career planning activities and types of personnel movements. Stages of assessment and selection of reservists.
• Features of the development of the personnel reserve of managers: the transition from specialist to manager. Stages of working with reserves.

Development of employee potential. Talent-management. Knowledge Management
• Principles of “Talent Management” in recruiting and selecting employees. Creating a motivational environment. Application of coaching and mentoring technology for talent development.
• Knowledge management and core competency management. Planning for the development of key competencies. Assessment of the level of intellectual capital. Relationship between human resource management strategy and knowledge management strategy. Creation of a knowledge management system based on corporate training.

Change management when working with personnel
• Corporate culture as an environment of change.
• Focus of change: people and system. Cascading changes.
• Research methods: surveys and questionnaires.
• Expert groups and development methods.
• Focus groups and discussion methods.
• Conflicts when developing and implementing changes.
• Resistance to change.
• Implementation of changes.
• Sustaining change.
• Internal communications.

HR marketing. Creation and promotion of an HR brand. Professional internal and external PR
• The essence and principles of personnel marketing. Marketing research and marketing information in the field of personnel.
• Types, content, methods of obtaining and processing marketing information.
• Assessing the effectiveness of communication channels in personnel marketing.
• Analysis of the internal and external environment of the organization's activities in human resource management.
• HR practices and tools for working with the company’s external and internal audiences; priority external and internal communication channels depending on the goals and characteristics of the brand.
• Positioning the brand as a “strong and attractive” employer.
• Technology and tools for digital promotion of the HR brand.
• Image formation and reputation management.
• Work on the personal brand of top officials.
• The influence of the employer's image in the labor market on the corporate image of the company and the quality of attracted applicants.
• Methodology for creating an EVP value proposition, communication strategy for this proposition.
• Team assessment and, based on the data obtained, the formation of an effective program to increase staff loyalty and recommendations for reducing HR costs.