Quick start on marketplaces - free course from Skillbox, training, Date: December 5, 2023.

Internal promotion on digital storefronts
You will learn about the goals of internal promotion and understand what business problems it solves. Find out why you need to strategically plan promotion and how to implement it into the overall development plan of the company. You will understand the features and differences of promotion in different online markets - in Russia, the USA and China.

Internal promotion tools
You will understand which paid and free tools help to distinguish a product from other offers on digital storefronts. Find out what marketing problems can be solved with the help of loyalty programs, promotions, discounts, banners, product promotion, outreach tools, sampling, outdoor advertising and others methods. Understand the trends in the development of advertising tools in different markets.

Organic promotion
Find out which organic promotion tools are effective for all online platforms. Learn to create product cards and create selling descriptions for them, work with search queries and select assortment matrices. Understand how user reviews and behavior affect a brand's rating.

Audit for preparation of strategic planning
You will understand the specifics of promoting products in different categories. You will understand how the choice of advertising tools depends on pricing and assortment. You will analyze competitors, determine performance indicators for your project, predict risks and learn how to manage them at different stages of promotion.

Inclusive promotion tools on marketplaces
Learn to work with coverage tools Wildberries, Ozon, Yandex. Market, SberMegaMarket. You will learn how the capabilities of different platforms differ, and you will understand the main indicators of their effectiveness.

Conversion promotion tools on marketplaces
You will understand the specifics of conversion tools Wildberries, Ozon, Yandex. Market, SberMegaMarket. Learn to use them to promote your products and be able to evaluate the effectiveness of your work.

Specifics of promotion tools on digital storefronts
Master all available promotion tools on the Perekrestok Vprok, Utkonos, SberMarket, OZON Express, Yandex. Bench and Scooter. Learn to evaluate their effectiveness on each of your digital storefronts.

Strategic planning: a case study
Study an example of strategic planning from the experience of a real company. You will analyze your goals, conduct an audit, analyze advertising tools and determine whether they meet the objectives. Present your promotion plan in the form of a presentation.

Final project. Internal promotion strategy on marketplaces and digital platforms
You will select a brand and product category from the case studies that Skillbox offers. You will analyze the market, select advertising tools, calculate their effectiveness and predict sales. Integrate the internal promotion strategy into the overall development concept of the company.